We made a starter pack to get you on the right track, but like everything it takes time and dedication! Here are ten things you can do to get more members and increase your fan base on YouTube.
1. Be sure to answer everyone
No matter how popular your channel is - it is always good to respond to viewer questions, compliments and criticism.
YouTube's own internal data make it clear that promoting audience participation leads to larger fans; Get in the habit as soon as you start and keep it up. Audiences who think they have heard and the producer values them are more likely to subscribe.
2. Keep your content structured
It may seem obvious, but keeping your content organized and adhering to a specific format gives you the level of consistency you need to develop a channel. Even if your actual content delivery is clumsy and chaotic, its presentation on your channel should be clear and follow the principle that potential customers can introduce themselves to.
For example, professional photographer and cinematographer Peter McKinnon hosts a variety of content categories that are divided into playlists on his YouTube channel. Each playlist serves as its own defining area: their shorts follow the same pattern when it comes to their titles, along with a more social media-friendly aspect ratio; Peter’s face in the filmmaker response section contains images that respond through provocative highlights; And Vlog! Often opposes personal photographs of Peter.
This consistent visual language is a quick hack that keeps things neat and tidy and easily navigates for potential customers.
3. Use music to create mood
The Peter video was soundtracked to raise the mood. If he is running through a tutorial or one of his shortcodes, he will use some cool, low-key electronic or lounge-style music. On the other hand, if he spends his day in the VLOG, you can expect some loud, beat-heavy tunes.
Using music creatively and consistently allows viewers to immerse themselves in your videos, making your content feel the way you want it to. It makes a difference - after all, bad sound kills good video.
By soundtracking your content in the right way potential customers will realize that you are serious about creating a satisfying experience. However, sourcing and using third-party music can be a bit daunting. If you use copyrighted music without copyright, the track owner may make money for them by displaying ads on your video.
You do not want that. When you get subscribers and confirm the identity of your channel, you must run your channel according to your own terms; Finding the right tune for a soundtrack can be difficult, considering how difficult music licensing and copyright can be for beginners and professionals!
If you're struggling to get what you want, we're here to protect you. Epidemic Sound has a catalog of over 35,000 songs and 90,000 sound effects, which you can sort by style, mood, length, tempo and tone or instrument. Basically, we got what you wanted.
4. Identify your customer magnet
In the perfect world, new viewers will find you through your most popular videos. You can help shepherd them through a customer magnet: that is, part of the content that transforms more people from audience to customer. You can only do this in YouTube Studio:
Sign in to YouTube Studio and click on 'Analytics' in the left-hand menu.
Identify your best performing videos for conversions. You can find out how many viewers are prompted to subscribe directly within a specific date range by each video, which gives you a tighter handle on who is the most successful.
This video is your 'Customer Magnet', so start using it! Consider showing this video as a trailer for your channel, a highlight of the top playlist, or a highlight on your end screen. That’s why people are subscribing, so use it to your advantage!
5. Post consistently
Established YouTubers often adhere to a schedule that gives subscribers something to look forward to. The YouTube algorithm does not work its magic as long as you have about 35 videos in the bank so it is a good idea to start and run it as soon as possible.
Obviously, you should still prioritize quality over quantity. If you set a video goal for the week, it will be impossible, no problem. Be sure to let your audience know what the deal is.
6. Ask viewers to subscribe directly
It seems obvious, but it always helps to ask people to subscribe directly. If this is not your style, you do not need to market it - just say that they can sign up for all the great things you have used and that you have a list of great things they want to do in the meantime. Can see.
Some producers put a subscriber plugin at the end of their videos, but you do not have to. Some choose between, start or combination - play around and see what works for you!
6. Ask viewers to subscribe directly
It seems obvious, but it always helps to ask people to subscribe directly. If this is not your style, you do not need to market it - just say that they can sign up for all the great things you have used and that you have a list of great things they want to do in the meantime. Can see.
Some producers put a subscriber plugin at the end of their videos, but you do not have to. Some choose between, start or combination - play around and see what works for you!
7. Use subtitles to make sure your channel is accessible and inclusive
An important part of attracting customers comes with customer experience. In addition to just making it look 'good', it can also give your channel a more accessible and inclusive experience, giving viewers the confidence to subscribe and watch your content regularly.
One, adding subtitles to your videos means that your content ranks high on the YouTube algorithm. Also, YouTube's non-English speaking audience, whether hearing impaired or not.
According to a Digital Discovery study, when you add subtitles to your YouTube videos, there is a 13.48% increase in views in the first two weeks. In addition, people prefer to watch videos for a longer period of time and engagement also increases.
You can run a crash course on adding subtitles to YouTube right here. It's easy, we guarantee!
8. Avoid posting selfish content
Maybe you want to stream games, set a joke, become a travel blogger or something completely different. Everything is fine, but it has to be someone other than you. YouTuber and founder Gary Vaynerchuk talk about 'selfish' content and the binary actions of YouTubers: to entertain or raise awareness.
YouTube is the second largest search engine worldwide, and 65% of people use it to solve problems. So, if you do not make them aware, you need to make sure that what you are doing is worth the membership.
9. Create visual recognition for your channel
The most successful YouTubers usually have a clear visual theme throughout their channel. Everything from the title font to the color scheme of the thumbnails conveys the mood of the channel, strengthening their recognizable brand as YouTuber.
You can see the endless details when it comes to the visual recognition of your channel, but for starters:
Make sure your thumbnails represent the content you are creating. If the appropriate thumbnail is not created automatically, you can easily create your own. If you want to know more, we have put together a handy guide here.
Create banner. The banner connects your channel to each other, giving visitors a snapshot of who you are and the types of content you create. Creating your own banner is very easy and is something you should consider before taking anyone to your page.
Make an introductory video. A simple introductory video can do a lot. For example, it helps set the tone of your channel and tells people what they want if they choose to subscribe.
10. Avoid deletions and copyright issues
When you distribute content and collect all assets, copyright infringement becomes easier. For images, videos, or music, if youtubers infringe on their content copyright, there is a risk of withdrawal - which is not good for anyone who gets subscribers.
You do not have time for that; You have the content to build and gain customers! So let's take care of that. If you want access to the royalty-free music that you own, sign up for a free trial at Epidemic Sound below
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