Maintaining a corporate blog on the company website is a strategic step, which will not give lightning results, but will work to create a credible image, increase audience and subsequently increase sales of goods or services.
As an example, you can take the website of backpack manufacturer https://winner-bagz.ru/catalog/ryukzaki/, where the blog includes useful materials for visitors about the latest trends in backpacks, selection rules, etc.
SEO promotion is a set of measures to transform the content on the company website, as well as improving the technical components that help to make your business visible on the Internet.
One of the effective tools of SEO promotion is the creation of contextual advertising. This is the purchase of advertising space in search engines (Google, Yandex). This is a great way to increase the visibility of young companies who have not yet managed to get to the top of search engines with their internal content.
Working with social media
Social networks help establish communication with potential customers and receive feedback from existing customers. Social platforms (Instagram, Facebook, VKontakte and others) have recently become a powerful tool for business promotion. You can use them to create a face of your brand, to quickly inform customers about promotions and company news, to attract a new audience by advertising and cooperation with famous media personalities. You can also start a corporate channel on YouTube and shoot video content for it (unpacking, product comparisons, instructional videos, etc.). If your videos are useful and get into recommendations, you can greatly expand the circle of your potential customers.
Flyers and outdoor advertising
Physical advertising is still a powerful tool for attracting customers. The most accessible way is the distribution of thematic flyers in places of accumulation of your target audience. To make people want to take your flyer, try to offer a discount or gift, not just a description of the company and contacts.
Native advertising involves mentioning your company in the press or publications on blogger pages. Unlike direct advertising, native advertising does not impose a product or service, but mentions it in passing in the background of the main topic of the publication. This makes it better perceived by readers or viewers.
In addition, do not forget to be active and participate in all kinds of seminars, fairs, exhibitions and other gatherings, where you can declare your brand and services provided.