How much does an SEO make?
The average SEO salary in Italy is € 40,000 per year or € 20.51 per hour. Entry level positions earn a salary of € 30,000 per year, while more experienced workers earn up to € 71 625 per year.
The SEM Specialist deals with online marketing, specifically advertising on search engines with the aim of making their banners or sponsored ads appear on the first page of search engines and Google in particular.
When you talk about SEO, you are inherently talking about search engine optimization, an aspect that is crucial for significantly increasing traffic and brand awareness within digital environments.
Right now, thousands of people are looking for content like yours. You can help them find it by becoming an SEO expert and ranking your website or blog in the best search results.
According to experts, 80% of a website's traffic starts with a search query . This is why search engine optimization is so vital if you want to make a name for yourself on the internet.
Appear on the first page
Every day, people use Google to perform over 3.5 billion searches. In international markets, 78% of people use the internet to search for products and services before buying.
Once your website starts appearing on the first pages of Google search results, it will get a lot more exposure. This is precisely the goal of search engine optimization. A better position equates to more traffic , more conversions, and ultimately higher revenue.
Being on the first page of search results must be the goal of your entire SEO strategy. But the higher you are, the better. Did you know that 75% of users don't even click on every link on the first page?
8 factors that influence SEO
As you already know, there are more than 200 ranking factors that make our page appear in one position or another on the Google results pages. These factors are constantly evolving and are divided into two main types: internal factors (on-site) and external factors (off-site) .
1.- On-site optimization
The on-site factors are the ones you can control directly. For example, the quality of the content , the web architecture and the HTML code are the most relevant factors of a website.
Content: to optimize search engines, the content offered by your site must be original, contain at least 300 words and the presence of a main keyword in all the text.
Structure :
it is the composition of the URL that gives shape to your site. When working on search engine optimization, you should try to present an easy-to-digest platform to Google's spiders or bots . They should be able to track your content in the background. They do this from HTML codes or HTML tags.
These HTML tags make search engine optimization possible. They include the title tag, the blue title that Google finds first, the meta description tag and header tags . Also known as
,
,
, etc., they show hierarchically the different titles that can be found in a piece of content. In this way, they allow the optimization of your content.
The key to search engine optimization lies in structured data. Well, these offer search engines more detailed information about a website's content.
The most widely used protocol for structured data is Schema.org. On the website you can find a very complete catalog of structured data, as well as how to implement it on your website.
2.- Off-site optimization
They are the data that you cannot control directly but they are the ones that generate the authority of a website . That is, whether it is reliable or not. Search engine optimization factors include user behavior, the quality of external links, and social aspects.
3.- The keywords
Keyword selection is the foundation of search engine optimization. Thanks to them you can know firsthand why users have clicked on your website.
What the terms entered into the search engine reflect is the user's search intent . These are searches defined by the goal that the user has when making them. It is divided in turn into three:
Disclosure:
Example: SEO techniques, such as optimizing my website for search engines, etc.
Transactional:
The purpose of the search is to complete a transaction, which can be to buy something or download an e-book.
Navigation:
The search is intended to find a specific website.
It is also possible to detect keywords that work based on search volume. They can be part of:
Head:
They are very large with a lot of search volume and a lot of competition. Ahem: cats, houses, SEO, etc.
Middle tail:
searches where more is specified, but still very general.
Long tail:
this is where the real opportunities are, as they represent 70% of the total. They are very specific searches, with little competition and which are mostly transactional.
The first thing you need to do when building a keyword list based on your website, is to know what you offer, who you offer it to, where you offer it, and what sets you apart.
After answering these questions, you will surely find a word that repeats itself constantly. Here is your first keyword. But if what you want is to generate better results, you could study the behavior of your keyword. Tools like Google Trends can help you in this case.
4.- Generate links for search engine optimization
As you may have already heard, the authority of a website directly depends on the number of pages linking to it and whether they have a good reputation. That is, search engines always check for characteristics such as the authority of the pages that link to you and the position within the content of those links.
That is why, much of the work on page optimization is directed at generating links with the intention of improving a website's authority. This strategy is known as link building . The most common practices for doing this are:
Through content:
If you have valuable content, you will be rewarded with several links. A variant, link baiting, involves the generation of ad hoc content in order to generate attention and links.
Through social bookmarks: these are pages dedicated to trying to curate the contents of the Web, either through the vote of users, or through popularity on social networks or other factors.
5.- Search engine optimization tools
Experts always say it: 90% of SEO is about clearly determining your goal and target audience. The other 10% are responsible for search engine optimization tools. If you want some information, these are the essentials:
Google:
it is the simplest tool for SEO. To manage with algorithm changes, to get keyword ideas or analyze the competition.
Google Webmaster Tools :
Essential to tell Google how to interpret your website. This platform alerts you to errors on your website, penalties, and even links detected by Google.
Google Analytics:
Knowing what your users are doing on your website and how they reach it is vital from all possible points of view.
Excel:
a fundamental tool for data analysis, link building, competition, reporting… The most useful tool for SEO after Google.
AdWords Keyword Planner :
In AdWords, select "Tools & Analytics", then "Keyword Planner". It is not comparable to previous Google tools, but it is very useful for finding keyword suggestions.
Übersuggest:
Übersuggest gives you suggestions on a term to start with, based on Google's autocomplete. It is useful because it gives you very varied combinations that you would not have imagined.
Wordle:
Useful for getting an idea of a website's term map, both for having a visual approach to keyword density and for making a report or brainstorming.
6.- Competition analysis
There are millions of proposals like yours on the Internet. In SEO it is essential to be attentive to the behavior of the competition. Discovering new competitors must be a constant process.
You may discover competitors after a long time knowing the market. When you find them, check the content they generate, the format and how it works.
7.- Rankbrain
Specialists call it the third most important element ranked and indexed by search engines . And it is responsible for understanding the context in which some research is conducted through artificial intelligence .
8.- Always think responsive
While there are some variables to the browsing experience from smartphones, it is a fact that the highest index of searches currently performed is from a mobile device.
So it's not unreasonable to think about search engine optimization by creating content that improves the user experience . Good responsive design will ensure users are consuming your content from any device.
So it's not unreasonable to think about search engine optimization by creating content that improves the user experience . Good responsive design will ensure users are consuming your content from any device
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