OVERVIEW OF BUSINESS MODEL:
One of the primary forms of advertising on the Internet today is through ban
ner advertisements placed on high-traffic Web sites. Banner ads quite often are designed by a graphic designer. With the Internet growing at an exponential rate, more small businesses are going online. Most of these small businesses can’t afford to have their own in-house graphic designer, so they have to outsource the creation of their ads to outside firms.
As a banner ad developer, you will take requests for banner ads via e-mail.
After consulting with customers via e-mail or phone, you will construct a banner ad that meets their requirements and price. The revenue will come from the payment for these services.
SKILLS NEEDED
The most important set of skills for creating banner ads lies in superior graphic design abilities. Familiarity with the standard graphical programs is a must. More recently, however, animated banner ads have become quite popular. To create these types of ads, you will need to be familiar with the Java programming language or Macromedia Flash Player Software.
COST TO START THIS BUSINESS
Costs can be minimal to begin this business if you have a computer and the proper software needed to complete the work. Most graphic designers have the necessary hardware and software and are more than capable of designing and developing their own Web site.
NUMBEROF EMPLOYEES NEEDED TO START
One part-time person can start this business.
INTERNATIONAL POTENTIAL
The international potential for this business is without limits. If your graphics are catchy, your ads will be noticed and you will be contacted for
your services. If a client requests banners in another language, have them provide the text and there should be no problem, just employ the services of a Google Translator App.
E-BUSINESS MODEL/PAYMENT PROCESSING METHOD
There are three (3) types of popular method you need to put in place for the ease of payments for your services:
1. Local Bank Transfers:
This is appropriate for this type of business especially if most of your clientele are scattered all over the world at large. You need not worry since location is never a barrier.
2. PayPal:
You will be taking requests through e-mail, but since the customers will desire input into the creative process, you will be in contact with them over the phone and they can pay you directly using your PayPal email address.
3. Bitcoins/Skrill Account:
International clients can also enjoy your services by paying you through digital coins and internet cash transfers as this is fast, secure and efficient ways of getting your funds instantly.
IMPORTANT BUSINESS ISSUES TO BE ADDRESSED
Online competition could be formidable. For this reason, great design and excellent customer service are very important. The graphical presentation of your own website is of particular importance. Show off your stuff and have an area for client samples and testimonials viewable to the general public at large for free.
ONLINE MARKETING TECHNIQUES
•Develop a comprehensive link strategy. Establishing links from related
sites such as online marketing e-zines, ad agencies, and newsletters is an
excellent way to bring targeted business to your Web site.
•Circulate a series of dynamite banner ads for your own services.
•Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.
•Participate in marketing mail lists, Usenet newsgroups, and forums.
For a more detailed description of these techniques, along with many other effective online marketing methods, I recommend the companion book 101 Ways to Promote Your Website.
ADDITIONAL INCOME
By increasing your services into related fields such as graphic corporate ID
development, e-book covers, e-brochure development, and website development, you could expand your income on a large scale without you noticing it.
Courtesy: Layorne™ Blogs
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