There is a lot of talk about branding, but what is your brand and how do you use it to reach more people and market your products or services?
Your brand is the core of your marketing, the central theme of your products and services.
Unless you are a Microsoft or Yellow Pages online directory, your brand is not your logo or your company name.
In order for people to come and hire you or buy in bulk from you, your brand must be clear, attractive, exciting and powerful. In fact, your brand needs to be powerful to get your customers to take action and actively express what you are about and what is unique to you.
Once you've confirmed your brand, you've also got a solid and easy way to get people to talk about your work. This makes it much easier to market yourself when you have a clear idea in your mind of what you are selling in the first place.
When you design your brand, you are creating a memorable marketing message that will make you take action and choose yourself over your competitors.
Here are five useful tips to help you find your brand:
Your brand tip1
Your brand is central to the work you do. What feelings or emotions does your business evoke in you and your customers? Did you know that people's decision to buy is based on emotions, not facts?
Your brand tip2
Think about how you present yourself, not only on your website, but also when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want? Do people receive confusing messages from you or is it obvious from the beginning what you do?
Your brand tip3
Think of yourself as your potential customer, try to get their attention and see your products or services from their perspective. How do they perceive the work you do and how do they feel about it?
Your brand tip4
What do you do that sets you apart from the crowd? If you do not think so, you should think of a way you can do it, because your brand should be different for someone, it should be better than others.
Your brand tip5
What are your best abilities, do you know your greatest strengths? Choose an impartial person you know well to help you determine what your top qualities are; Your brand should be based on your particular strengths and abilities.
Ultimately, successful marketing requires building a strong, memorable, compelling and meaningful brand and you can do anything with a little thought and a little help from your (fair) friends.
You must be logged in to post a comment.