CES 2022: Samsung Freestyle will turn any surface into a TV.

Looks like you don't need TVs anymore. Samsung announced an unusual new product at the Consumer Electronics Show in Las Vegas.

The Samsung Freestyle projector for $899 (~68,000 rubles at the exchange rate), allows you to easily turn any space into a screen with Full HD (1080p) resolution. The novelty weighs about 830 grams, has the most fashionable design, custom cases and knows how to turn into your chandelier.

HOW SAMSUNG FREESTYLE WORKS

The Freestyle can automatically correct keystone distortion and align images based on advanced technology. The device is capable of automatically adjusting the screen to any surface up to 2 meters in size. All this works based on Samsung's Tizen-based Smart TV.

In addition to its main function, it has several additional functions. In particular, the device can replace a speaker and a lamp. A lens cover turns the Freestyle into a colorful permanent light source. An optional waterproof case and portable battery will provide protection and power.

Samsung says the Freestyle is also compatible with USB-PD and 50W / 20V or higher output. There's also an adapter that lets you plug the device into an E26 outlet. As for sound, the company promises 360-degree sound -- and it will somehow synchronize with the aforementioned backlighting.

Unlike conventional rectangular projectors, Freestyle's universal stand allows you to rotate the device up to 180 degrees, allowing you to show video anywhere - on tables, floors, walls or even the ceiling - no separate screen is required.

THE PERFECT DEVICE FOR THE TIC-TAC-TOE ERA

Projectors have long been nothing unusual, but not the Freestyle. This particular gadget is apparently designed to shake up the boring industry a bit. Freestyle is most likely not needed for your apartment (although, undoubtedly, there is a place for it there), but for creating a mood outside your home. Its compact size and specifications make it easy to take it anywhere to at least surprise everyone.

This projector is clearly positioned as a youth projector. In the era of the thirst for wow effects, Freestyle is perfectly capable of meeting that bar. A movie on a sweater? Easy. A cartoon on the ceiling, no problem. Easy, fun, dynamic - it's designed precisely for the user to constantly exercise their imagination. It shouldn't just stand on a shelf.

The Freestyle is a one-of-a-kind projector focused on maximum versatility and flexibility to fit the changing consumer lifestyle," said Simon Sung, Executive Vice President and Head of Sales and Marketing, Visual Display Division, Samsung.

The device is already available for pre-order in the U.S. and will later appear in other global markets.