Digital Fashion & Technologie

Digital fashion is also the interplay between digital technology and couture. Information and communication technologies (ICTs) have been deeply integrated both into the fashion industry, as well as within the experience of clients and prospects. Such interplay has happened at three main levels.
The rise of digital fashion during COVID-19:
Since the beginning of the 2020 pandemic, the fashion industry has suffered strong economic losses, as sales plummeted and jobs were lost, but it has since learned to digitally recover through virtual clothing, catwalks, and showrooms.

Amidst the COVID-19 pandemic, fashion is among the industries that have been forced to adapt their commercial and creative strategies to better suit the social distancing measures. Therefore, the digital channel has since seen a rise in use, offering live shopping and has been highlighted as the only way to overcome physical barriers. It is also believed that these changes will prevail in years to come, as reported by WGSN.
In 2021, big virtual fashion events are becoming more common. An example of this is the International digital Fashion Week. With this event, there is the largest virtual fashion show being held with over 100 designers in the fashion industry being represented. This has occurred as a result to the COVID-19 pandemic,However, now digital fashion has a chance to thrive in a new technology and fashion fusion industry.

The importance of fashion films has also been stressed as a medium to creatively show designers' upcoming collections. As a result, methods that were only used by digital focused houses such as The Fabricant are expected to become the norm. Therefore, 3D experiences have gained momentum. As a matter of fact, high-profile models such as Bella Hadid have already incorporated such advanced and revolutionary practices into their curriculum, as seen in an Instagram post that displays the star getting a full body 3D scan for a Mugler Spring Summer 2021 film. The video shows her in a gold outfit as Pegasus, against the backdrop of a fantasy-filled world.

One advantage of the digitalization of fashion is being eco-friendly, as it reduces fabric waste. Opposing beliefs state that clothing is only meant to be worn in real life, and that the process involved with sewing has always been sacred.