Earning on your site. Methods of monetization

A common asset is employment. A person exchanges time, skills and knowledge for money in the form of a salary. How to increase this asset? Create new assets, such as your website, and set it up to generate additional (or even main) income.

 

What is the big advantage of having your own website? You can earn without changing your usual way of life: go to work, continue to study, take care of your family and children….

 

65 Basic Website Building Skills in One Global Course - PROFESSION WEB PROGRAMMER

 

 

The methods given by us are available to beginners in site building and therefore are widely used.

 

Let's go over the basic concepts.

 

Traffic is the flow of visitors to a website or attendance.

 

Website monetization is the receipt of profit from incoming traffic - visits to your resource. Stable income is received by sites that have been in their niche for a long time. It is important for the owner of an Internet resource to strive for the long term to gain the trust of visitors and search robots.

 

First you need to come to the fact that the site traffic is from 50 unique users daily - this is described in detail in the article: “SEO - what is it? how to increase organic traffic. Do not strive to earn a lot at once - this is a real process that requires experience, knowledge and skill in implementation. The profitability of the site grows along with your professionalism in this business. So, in order about each method.

 

contextual advertising

This method can be called the most common. The essence of this type of earnings is to register on advertising services and place a code for displaying contextual advertising in design templates on the site. When a visitor comes to your resource, the advertising service “shows” relevant advertising information when viewing the page. The ads shown are relevant to your site's theme or the visitor's personal preferences.

 

You receive income for the number of clicks on an advertisement, and impressions are not paid. Those. If a site visitor clicks on an advertisement, you receive the cost of that particular click as earnings.

 

Let's take a closer look at the leaders of the contextual advertising industry, the requirements for sites are generally similar: strict moderation and a list of requirements for sites, there is a threshold for withdrawing funds.

Yandex Advertising Network

The Yandex Advertising Network (YAN) in Runet holds position No. 1 - this is the largest database of advertisers in Russia. All detailed background information about the features of this network, where to start, how settlement works, how to place ads, requirements for your site, etc. read in the Yandex Help section.

Google adsense

certain serious requirements for sites and advertising on them, the rules change and they need to be monitored - any violations can lead to a ban.

 

 

Of the advantages of this type of income, one can note a stable increase in income with the growth of incoming traffic, and unobtrusive advertising does not interfere with visitors.

 

Contextual advertising has its own peculiarities.

 

the more popular the subject of the site, the higher the traffic

experiment with different ad formats: text only, text with image, video

different arrangement and design of advertising blocks on the pages of the site gives different profitability.

Banner ad networks

Banners are very popular among advertisers for their concise and attractive look for new customers. The first banners appeared in 1994 and are relevant to this day. Banner ad networks offer advertisers a good promotion of their projects by placing banners on third-party sites (like yours).

 

In this case, the requirements for the site are minimal or absent altogether. The cost per click here is lower compared to contextual advertising. You can earn income for the number of banner views or for the number of clicks on it - it all depends on the site traffic and how the advertisement is configured. Additionally, there are settings for prohibiting displaying banners of uninteresting topics and banners of competitors.

 

To start working, you need to register in banner networks, select the most suitable resource and install a special code on the site to call banners.

Popular banner networks:

1. Rotaban

2. RTB Sape

3. Linkslot

4. BodyClick

5. Kadam

6. AdvMaket

teaser networks

A teaser (from the English teaser - entertainment) is an advertising message with elements of mystery, intrigue, arousing curiosity and interest: what's next? Teaser advertising is able to reach a wide range of consumers.

 

 

Teaser networks are a kind of banner networks. The purpose of placing such an advertisement is to attract the visitor's attention with a bright picture or enticing text so that he clicks on this ad unit. The cost per click in a teaser is lower than in a contextual one. This type of advertising is usually placed on sites of very popular topics on the Internet.

Popular teaser networks:

1.VisitWeb

2. PopUnder

3 TeaserNet

4.GlobalTeaser

5.TeaserMedia

CPA networks

CPA comes from English. Cost Per Action - cost per action.

 

This type of earnings works on the principle of payment for certain actions of users on the site. The site owner himself determines how to use advertising material on his site - place links in articles on a suitable topic, use ready-made banners, etc. This method is quite profitable, but it directly depends on the activity and skills of the webmaster.

 

Popular CPA networks:

1. Where is the Elephant?

2. admitad

3.actionpay

4. ADVERTISE

5.7OFFERS

6. MIXMARKET

7. M1-SHOP

Affiliate program or referral system

To participate in the affiliate program, it is enough to register on the site and receive your referral link. Then post them on your site.

 

Here it is important to interest the user in following the link and performing those actions for which you receive a reward. To attract attention, you can use not only links, but place interesting banners or record a thematic video.

 

If a user who visits your link makes a purchase, you will receive a commission. The most common partner remuneration ranges from 20 to 40 percent, although there are 10% and 80% too.

 

Where to find sites offering affiliate programs? Sites selling goods or services often have an affiliate program, look in the basement, you will probably find it there.

Affiliate program or referral system

To participate in the affiliate program, it is enough to register on the site and receive your referral link. Then post them on your site.

 

Here it is important to interest the user in following the link and performing those actions for which you receive a reward. To attract attention, you can use not only links, but place interesting banners or record a thematic video.

 

If a user who visits your link makes a purchase, you will receive a commission. The most common partner remuneration ranges from 20 to 40 percent, although there are 10% and 80% too.

 

Where to find sites offering affiliate programs? Sites selling goods or services often have an affiliate program, look in the basement, you will probably find it there.

Try on different ways, what suits you best, where you will get a more profitable return for yourself in relation to the effort invested. Remember the Pareto Principle: 20% of your efforts bring 80% of your results.

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