This is a new 100% online course. What is it like and what kind of jobs can I get after I graduate?
In May of this year, Google announced that it would award 9,000 educational scholarships toward its "Career Certificate," and more recently, to help people advance in one of the world's most sought-after fields: we're introducing a new certificate in Digital Marketing. And electronic commerce. professional market. Companies are looking for people to fill positions in these high-growth areas. For 86% of business leaders, eCommerce will be the most important sales channel to grow their business.
This new Google certification expands the options available through the 9,000 options that the company has in alliance with Comunidad IT, Fundación Pescar, Potrero Digital and Casa Cívica (through its WorkerTech program). These training courses provide practical digital skills in areas of high labor demand to vulnerable communities, underrepresented groups, women, youth, and people over 50 who want to enter the technological job market.
What is digital marketing and e-commerce? Digital marketing connects people and brands online. Use social media, display advertising, email, search engines, and other online channels to attract and retain customers, generate purchases, and build loyalty.
Electronic commerce (e-commerce) is the trade of goods and services over the Internet. They use online platforms to buy and sell products and services. Accordingly, your responsibilities include designing your online store, creating product listings, conducting market research, placing orders, and analyzing your online store's performance.
What is Google Digital Marketing and Ecommerce Scholarship?
These are important tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Google Ads, Google Analytics, and training courses on their daily use in this area.
Additionally, you will learn the fundamentals of digital marketing and e-commerce, including:
Behavior analysis and measurement
Develop and engage with customer loyalty online
Construction, implementation and operation of EC stores.
Also this course:
Prospects learn how to connect with people through channels like display, email, and search engines to engage customers and increase sales. Giving you the knowledge to offer qualified ideas and products within your network. Digital marketing specialists support company-client communication. Digital marketers support business-to-business communication
What will you learn with the Google Digital Marketing and Ecommerce Scholarship? Learn the fundamentals of digital marketing and e-commerce and gain the skills you need to land entry-level jobs. Attract and engage with customers through digital marketing channels like search and email.
Use analytics and data to measure the performance of your marketing efforts. Build an eCommerce store, analyze online activity performance, and increase customer loyalty. What positions can the digital marketing and commerce practice cover?
Digital marketing professionals help businesses communicate with customers, increase brand awareness, increase sales, and increase loyalty. In addition, we measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce websites to help businesses achieve their goals.
On the other hand, those who specialize in e-commerce help design, create, and manage online stores. In addition, we measure the success of promotions and other activities.
The most common positions for digital marketing and e-commerce specialists tend to be:
Digital Marketing Coordinator. Marketing specialist. SEO specialist. Search Engine Analyst. Ecommerce Assistant Media Planner. SEO Specialist and Search Engine Analyst are two of the positions you can fill after completing this fellowship. Photo: File. SEO Specialist and Search Engine Analyst are two of the positions you can fill after completing this fellowship. Photo: File. Where are you studying?
How long is the scholarship available?
Like all Google training courses, this course is 100% online and available on the Coursera platform. It can be completed in 6 months with a minimum of 10 hours of study per week.
Upon completion, you'll receive a professional certificate that you can add to your LinkedIn profile or resume, share on social media, or use to measure your performance.
How do I apply for the Google Digital Marketing and Ecommerce Scholarship?
To register you must enter the following link: https://www.comunidadit.org/crececongoogle.
This course is completely virtual, so you do not have to go to the classroom in person. Access your lessons, readings, and assignments anywhere, anytime on the web or on your mobile device. Learning at your own pace and schedule.
One more thing: enrollment does not require a college degree or proof of prior experience in this field.
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