Kickstarter is an excellent platform for creators to bring their ideas to life and raise funds from supporters worldwide. However, launching a successful Kickstarter campaign is just the beginning. To truly monetize your Kickstarter account, you need to have a plan in place to leverage the attention and support you've garnered from your campaign. In this article, we'll explore several strategies for monetizing your Kickstarter account and earning money online.
- Build Your Email List
One of the most effective ways to monetize your Kickstarter account is to build an email list of your supporters. Your email list is a valuable asset that you can leverage to generate revenue long after your campaign has ended. By collecting email addresses from your backers and website visitors, you can stay in touch with your audience and market your future products and services directly to them.
To build your email list, you can offer incentives such as exclusive discounts, early access to new products, or free resources related to your niche. You can also create lead magnets, such as ebooks or webinars, to attract new subscribers. Make sure to keep your email list engaged by sending regular updates, news, and offers. This will help you build a loyal following that will be more likely to purchase your products in the future.
- Offer Post-Campaign Sales
Once your Kickstarter campaign has ended, you can offer post-campaign sales to generate additional revenue. This can be a great way to monetize your campaign by selling your product at a higher price than what was offered during the campaign. By limiting the availability of your product or offering exclusive bundles, you can create a sense of urgency that will encourage your backers and website visitors to purchase your product immediately.
You can also offer upsells and cross-sells to increase the average order value. For example, if you've launched a board game on Kickstarter, you can offer additional expansions or accessories to your customers. By creating complementary products, you can increase your revenue while providing additional value to your customers.
- Create a Continuity Program
A continuity program is a subscription-based service that provides ongoing value to your customers. This can include access to exclusive content, discounts on future products, or regular deliveries of physical goods. By creating a continuity program, you can monetize your Kickstarter account by providing recurring revenue and building a loyal customer base.
To create a successful continuity program, you need to provide ongoing value to your customers. This can include exclusive access to new products, early access to sales, or access to a community of like-minded individuals. By providing ongoing value, you can keep your customers engaged and motivated to continue their subscription.
- Sell Merchandise
If you've launched a successful Kickstarter campaign, chances are you've built a strong brand that resonates with your target audience. You can monetize your Kickstarter account by selling merchandise related to your brand. This can include t-shirts, hats, stickers, or other products that your audience will be proud to wear or display.
To sell merchandise, you need to create designs that are aligned with your brand and appeal to your target audience. You can also leverage social media to showcase your merchandise and build hype around your products. By selling merchandise, you can generate additional revenue while building brand awareness and loyalty.
- Offer Consulting or Coaching Services
If you've launched a successful Kickstarter campaign, chances are you have valuable knowledge and experience that others can benefit from. You can monetize your Kickstarter account by offering consulting or coaching services related to your niche. This can include providing advice on product development, marketing, or crowdfunding strategies.
To offer consulting or coaching services, you need to establish yourself as an expert in your niche. This can be done by creating content, such as blog posts, videos, or podcasts, that showcase your expertise.
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