We all like to save money and get more bang for our buck, so creating high-quality money saving guides on your particular niche could be a sensible move.
If you run a small bank, then your article could be on how to save money on banking; if you run an online accounting software package, you could offer tips on saving money during accounting and cutting down tax returns.
Sites like MoneySavingExpert and This is Money drive millions of visitors every month because they’ve invested in a strong content marketing strategy that offers free money-saving advice.
While you should always remember to include a mention of your product or service when writing content, you should also try to keep your content as impartial as possible.
This will allow you to build trust and demonstrate your authority within your niche.
Too much self-promotion and your content will appear more as an advertisement rather than a genuine, helpful piece of content that consumers would want to share with their friends on social media and via email. Be smart.