How to Set Up Accurate GA4 Tracking via GTM for Your Business's Website Performance Analysis

Setup or fix google analytics 4, ga4, ecommerce and conversion tracking via GTM

 

As businesses continue to grow and expand their online presence, it is essential to measure and analyze website performance accurately. Google Analytics 4 (GA4) provides businesses with valuable insights into website traffic and customer behavior. However, setting up GA4 can be challenging, and it is crucial to set it up correctly to ensure accurate data collection. In this blog, we will guide you through the process of setting up or fixing GA4, ecommerce, and conversion tracking via Google Tag Manager (GTM)

 

Step 1: Set up a GA4 Property

The first step in setting up GA4 is to create a new property in your Google Analytics account. Follow these steps to create a new GA4 property:

1. Sign in to your Google Analytics account.
2. Click on the "Admin" tab.
3. Under the "Property" column, click on "Create Property."
4. Select "GA4 Setup Assistant" and follow the instructions to set up your GA4 property.

 

Step 2: Install GTM

The next step is to install Google Tag Manager (GTM) on your website. GTM is a tool that allows you to manage and deploy tracking codes on your website without the need for developer assistance. Follow these steps to install GTM:

1. Sign in to your Google Tag Manager account.
2. Click on the "Admin" tab.
3. Under "Container," click on "Create Container."
4. Enter your website URL and select "Web."
5. Copy the container code and paste it into the head section of your website's HTML.

 

Step 3: Set up GA4 Tracking via GTM

Once you have set up your GA4 property and installed GTM, the next step is to set up tracking for your website. Follow these steps to set up GA4 tracking via GTM:

1. Create a new tag by clicking on the "Tags" tab and selecting "New."
2. Choose "Google Analytics: GA4 Configuration" as the tag type.
3. Enter your GA4 measurement ID, which can be found in the "Measurement Settings" of your GA4 property.
4. Enable the "Enable Enhanced Ecommerce Features" toggle to enable ecommerce tracking.
5. Set the trigger to "All Pages" to track all pages on your website.

 

Step 4: Set up Ecommerce Tracking

If you are an ecommerce business, it is crucial to set up ecommerce tracking to track sales and revenue. Follow these steps to set up ecommerce tracking via GTM:

1. Create a new tag by clicking on the "Tags" tab and selecting "New."
2. Choose "Google Analytics: GA4 Ecommerce" as the tag type.
3. Enter your GA4 measurement ID.
4. Set the trigger to "All Pages."
5. Enable the "Use Data Layer" toggle to use data from your website's data layer.
6. Enter the appropriate ecommerce data layer variables for each field, such as "transaction ID," "product name," "product price," and "quantity."

Step 5: Set up Conversion Tracking

Lastly, set up conversion tracking to track specific actions on your website, such as form submissions, button clicks, or purchases. Follow these steps to set up conversion tracking via GTM:

1. Create a new tag by clicking on the "Tags" tab and selecting "New."
2. Choose "Google Analytics: GA4 Event" as the tag type.
3. Enter your GA4 measurement ID.
4. Set the trigger to the specific action you want to track, such as "Form Submit."
5. Enter the appropriate event parameters, such as "event name" and "event value."

Conclusion

Setting up GA4, ecommerce, and conversion tracking via GTM may seem overwhelming.

 

I will setup or fix google analytics 4, ga4, ecommerce and conversion tracking via GTM