Instagram introduces three new features towards the close of 2021. Two features are already available globally, while one new feature is active for users in the United States. The three new features for Instagram have been announced by Instagram boss Adam Mosseri through an upload. First, there are new features that are temporal, or valid for a certain period of time. This feature is Instagram Playback or #IGPlayBack. This feature is provided for users to upload selected moments that occur throughout the year. With this feature, you can upload a series of moments on Instagram Stories with 2021 frames.
"We wanted to create something that would allow you to celebrate your favorite moments during 2021," Mosseri said in the video he uploaded.
The second feature is Reels Visual Replies. This feature provides the ability for users to share (share) one of the comments in the uploaded feed to Instagram Reels. You can choose your friends' comments in the comments column, then share them on Reels by adding certain assets or decorations, and uploading photos/videos related to comments. which is shared.
"If you're a creator, this tool can encourage you to get in touch with as many followers as possible," says Mosseri.
This feature looks like the one TikTok has implemented. The feature uses comments from fellow users for question and answer content, or perhaps to answer challenges. Mosseri said the more often a user uses the feature, the more likely it is for a creator to develop an account to gain wider engagement. The next feature is Profile Embed. If normally users can only embed or link Instagram uploads on other platforms such as blogs, CMS, and so on, now users can embed Instagram profiles. The linked profile display will be accompanied by several thumbnails of the top feed uploads. This feature has not been released globally, but specifically for Instagram users in the United States.
3 New Features Make Money on Instagram
Instagram is rolling out a feature so content creators on its platform can earn money from their followers.
This is done by providing a subscription service so that content creators can provide exclusive content for their fans. This is done following the success of the platform for donating content to creators through Patreon and OnlyFans. Thus, several social networks have tried to apply a similar method for content creators. Previously, Twitter has also launched a similar feature called Super Follow. Other platforms such as TikTok, Snapchat, Pinterest, and YouTube have been working on similar subscription features. According to a report by analytics firms Sensor Tower and Apptopia, the Instagram app for iOS was recently updated with a new in-app purchase called "Instagram Subscriptions" with prices starting at $0. .99 to $4.99. Instagram is indeed intensively providing features so that content creators can earn money through their platform. Apart from subscription services, Instagram also plans to create Non-Fungible Tokens (NFT). The head of Instagram, Adam Mosseri, previously spoke about the company's monetization strategy at the Creator Week event last June.
"I like that because it gives creators a direct connection with their fans, which I think may be more sustainable and more predictable in the long term," Mosseri said.
He references three types of creator monetization tools to earn money on the platform.
1. Trade
Mosseri hopes to facilitate content creators in creating branded content, selling merchandise, and affiliate marketing.
2. Share ad revenue
3. Paid products
The third is payment products, including direct payments such as tips and content or subscriptions.
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