iPhone 13, Apple Watch 7 and the new iPad mini - all the most interesting things from the Apple presentation

On September 14, Apple held a large presentation of new products. A lot of new devices were showed, even a new iPad mini. In this article we're going to talk briefly about the presentation and the gadgets that Apple presented. This material has a partner - our friends from Comfy! Choose new Apple products on Comfy.ua, you can already make a pre-order on the site. 


iPhone 13 / iPhone 13 mini

Despite the rumors that Apple will abandon the line mini, the company has kept two sizes of devices - iPhone 13 with a 6.1-inch screen and iPhone 13 mini with a 5.4-inch screen, the screen itself has become 28% brighter. The design of the device remained the same, but the "bangs" became 20% smaller. The company also promised that the protective glass has become "even stronger." 


The 64GB model is gone, the lineup now starts with 128GB of storage, followed by 256GB and 512GB variants. 

The battery has been improved: the iPhone 13 lasts 2.5 hours longer, the iPhone 13 mini lasts 1.5 hours longer than its predecessors. 

They left Lightning, USB-C is still gone. 

Both smartphones run on the A15 Bionic chip. 

Improved camera for photos and video. The new Cinematic mode allows you to blur the background while shooting video and do it in real time. Overall, the iPhone 13 now has a camera like the previously top-of-the-line iPhone 12 Pro Max. 

There is a choice of five colors: 


U.S. prices are from $699 and $799 (here and below, prices are in the U.S. without tax). Sales start September 24. 


How Cinematic mode works perfectly seen in this video:


iPhone 13 Pro / iPhone 13 Pro Max


The design remains the same, "bangs" are also 20% smaller. There is a choice of two typical display sizes - 6.1 and 6.7 inches. The main improvement of the display - Super Retina XDR with a refresh rate up to 120 Hz. Moreover, if this rate is not necessary, the system can automatically reduce it down to 10 Hz. This saves battery life: the smartphone now lasts 1.5 and 2.5 hours longer for the iPhone 13 Pro and iPhone 13 Pro Max. 


The iPhone 13 Pro has added several camera features. In particular, macro photography - they promise cool images even when the subject is two centimeters away from the lens. They've also added a styles mode, which will allow you to get photos in different types of processing. Night shooting - each of the lenses, the photos at night should be better due to the increased aperture. Apple assures that the iPhone 13 Pro Max is great for shooting professional content. 

A 1TB version has been added.

Inside is the A15 Bionic chip. The smartphone will run much faster.

Prices in the U.S. - from $999 and $1099 respectively. 


The iPhone 12 Pro, iPhone 12 Pro Max and iPhone XR are no longer on sale. For the rest of the models, the company has dropped the price slightly. The entire lineup of available devices now looks like this: 


iOS 15 will be released on Sept. 20. 


Apple Watch 7.


The big update for the next-generation Apple Watch is that the display is larger: 41mm and 45mm versions are now available to users. What is important, the watch itself remained about the same size, and the display was achieved by reducing the frame by 40%. The screen became 70% brighter. 


The company claims that there is 50% more text on the new display. As a consequence, Apple has decided to add a virtual keyboard to the new models: in fact it's a full keyboard on the screen of your watch, now you can write and send a message directly from it. 

The operating time will remain the same - up to 18 hours, or two days of not very active use. The good news is that it charges 33% faster - 10 minutes of charging time will be enough for 8 hours of work. 

They also promise that the protective glass is stronger than ever, the watch is less prone to scratches. 

There are new colors to choose from. 

When the watch will go on sale - they do not say. But prices are known - from $399. 


watchOS 8 will be released on September 20.



Unexpectedly Apple began its presentation with an update of the iPad line. The first was the company's most affordable tablet iPad ninth generation (it has no special designation mini, Air, Pro). There is not much interesting. 


The screen is 10.2 inches, as before. 

The tablet runs on the A13 Bionic chip, it is 20% faster than the previous generation. 

One of the updates is the "Spotlight" mode: during a conversation via FaceTime, the camera always follows the person and shows him. The front camera is now 12 megapixels. 

The minimum version available is now 64GB, not 32GB as before. 

The price is from $329 in the US. 


iPad mini


And the iPad mini is like a new tablet. Literally everything has changed. Firstly, it is a design in the style of the Pro-version of tablets. The button is no longer there, it was moved to the top edge and added Touch ID there. Second, the frameless Liquid Retina is 8.3 inches, previously 7.9 inches. 


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