Here are several suggestions on how you can improve on your color printing ads to generate more response you could ever imagine:
1 – A free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word ‘free’. That’s why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And don’t just give the freebie immediately. Create a contest or a puzzle before they can get the prize. Keeping them occupied with your ad makes it easy for them to hold on to your material longer. The more chances for you to convince them of buying from you.
2 – Always remind your target readers of their issues and make sure that you position yourself in your color printing ad that you become the only solution to their problem. Post questions that they will have to answer with either a yes or a no.
3 – A donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
4 – Testimonials, especially coming from a famous person, establish your credibility and quality. Include a picture as well as their actual statements and you’ll surely get people to try your product or service.
5 – Include anything that was written about you and your business. If it’s a good review, then the better. This would add value to your copy, as well as increase your credibility in your target readers’ eyes.
6 – Get personal by including a hand written letter or signature. This extra bit can increase your appeal to your target audience. You can do it on a piece of paper, scan the document, and then include it in your ad copy.
7 – List all the famous and popular people who actually benefited from your products and services, and then include the list in your marketing material. Their names would add glamour and credibility to your color print ad.
8 – A before and after design usually gets attention. If the benefits of your product or service can be saved in photos and pictures, then add that to your print ad. Make sure to highlight the ‘after’ when the problem was resolved after a client used your product or availed of your service.
So the next time you begin creating your print ad, remember these suggestions and see how your marketing campaign generate leads to increase your sales.
You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.
First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.
What precisely is Google PageRank?
Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.
Why is Your Google PageRank Significant?
What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.
The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs
What are Reciprocal Links?
Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.
So why are they important?
The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website’s budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.
First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a “Link Popularity Check” will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.
Your Link Popularity Rating is a combination of:
* The Number Of Sites Linking To You
* The Words That Are Used To Describe Your Site In The Links To You
* The Relevance Of Those Sites As They Relate To Your Subject Matter
* The Link Popularity Of The Sites That Link To You
* The Search Engine Rankings Of The Sites That Link To You
Secondly, the visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service since they’ve come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.
Link Exchange Services
I am sure you have all seen the ads before that go something like “Get 1000’s of backlinks to your site!”These services really do not work well. They are designed to include all of its members links to be seen on your website. Some places have filters we you can specify the content based on the category another member might have placed themselves in. There are a few reasons this is really bad. One reason is that any member can put themselves in any category so the filter system can be comprimised quite easily. Another reason is these services are not worth it is that you can find alot higher qaulity sites by simply searching. Again, this can be time consuming but in the end it is worth it. All these members are sites looking for shortcuts and are typically not well ranked in search engines anyway so why would you want to be on these sites anyway? Finally, why would you pay for something that is free?! You can contact everyone of these webmasters and build a mutual relationship instead of going through a middle man and paying a premium on top of that.
More than 80% of the traffic comes from the top ten search engines’.
You have probably read this statement many times and it’s true at least for the majority of websites.
So how about web directories? Is submitting your site to them a waste of time?
Even if directories usually don’t deliver a lot of traffic they contribute inbound links to your site increasing its link popularity a very important factor used by search engines to rank websites.
When someone queries a search engine using a keyword relevant to your site, higher is your site link popularity higher are its chances to come up near the top of the results.
Submitting your site to web directories will help you increase its visibility and attract more traffic from search engines.
However you need an overall strategy to successfully manage your directory submissions or you will only lose your time and energies.
Is your site ready?
You should never forget that directories don’t exist to give away free links. Their purpose is to provide their visitors with good quality sites.
If you want some chances to get listed you need a well designed web site containing useful and original content or offering useful services.
Your site must also be complete without broken links or links to ‘under construction’ pages.
Other things that can cause a rejection of your submission are: too many ads (especially pop-ups and pop-unders), automatic redirections to another domain, having the same exact content of other sites (example: the ‘self replicated’ sites some companies provide to their affiliates).
Preparing your listing details
Open your favorite text editor and write down the following informations:
1) your web site URL.
2) your website Title. Some directories accept only the official site name as title, others allow some descriptive keywords, but in general stuffing a lot of keywords in your title is not acceptable.
Write 2-3 different titles in compliance with these different rules.
3) your website description. Write what your site is about in a couple of sentences. Avoid superlatives, exclamation marks, excessive hype and generally everything that makes your description sound like an ad.
Description should be written in third person. Avoid expressions like ‘we offer’, ‘we are …’.
4) a set of search keywords related to your site. Separate the keywords with commas, then write down the same set of keywords this time separated by spaces. Some directories require the first format, others the second one.
5) your full name and email address.
Once you have done save the document. By copying and pasting these informations into the submissions forms you will save time and avoid errors.
Or you can utilize Clipboard Magic. This free software allows you to save multiple rows of data and load them into the Windows Clipboard simply with a click of the mouse. It’s really useful when you need to fill in many online forms with the same information.
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