STORY OF KFC STSRTUP
2) Colonel Sanders ( Founder of KFC )
Harland David Sanders was born on 9th September, 1890, in Henryville, Indiana. After his father's death when he was 6 years old, the responsibility of taking care of his small brothers and sisters came on him. At an early age, he held down numerous jobs, like farmer, car conductor, insurance salesman and railroad fireman.
At the age of 40 Colonel was running a service station in Kentucky, where he used to feed hungry travelers. Colonel moved his service station to a restaurant across the street and a fried chicken which was so notable that he was given a name Kentucky Colonel by the Governor Ruby Laffoon in the year 1935.
In the year 1952 Sander's began franchising his chicken business. His first franchise was to Pete Harman, who used to run a restaurant in Salt Lake City where “Kentucky Fried Chicken” had the attraction. When the route planned in 1955 for Interstate 75 Bypass, Sander's sold all his properties and went to US for franchise of his dishes to restaurants. He used to get 5 cents per chicken as a franchise price.
Don Anderson, a painter hired by Harman, branded the name "Kentucky Fried Chicken". Harman trademarked a phrase "It's finger lickin good", which became a slogan for the company. He introduced the "bucket meal" in the year 1957 which included 14 pieces of fried chicken, 5 bread rolls and a pint of gravy, which used to be provided in a cardboard bucket. Serving their signature meal in a paper bucket was become an trending feature of the company.
In the year 1964, Sander's sold KFC to a group of investors led by John Y. Brown Jr. and Jack C. Massey for US $2 million. The agreement was that he would be the company's quality controller and he would be receiving lifetime salary. By the year 1970 the chain had reached 3,000 outlets in 48 countries. In July 1971, Brown sold the company to the Connecticut-based Heublein which was a packaged food and drinks corporation, worth US $285 million. Sanders died in the year 1980, his promotional work making him a prominent figure in American cultural history. By the time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $2 billion of sales annually.
In 1982, Heublein was acquired by R. J. Reynolds. In July 1986, Reynolds announced the sale of KFC to PepsiCo. worth $850 million. PepsiCo made the chain a part of its restaurants division alongside Pizza Hut and Taco Bell. KFC entered the Chinese market in the year1987, with an outlet in Beijing.
Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried". The early 1990s saw a number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993). By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees. In August 1997, PepsiCo spun off its restaurants division as a public company valued at US $4.5 billion. The new company was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US $10 billion making it second in the world only to McDonald's. Tricon was renamed Yum! Brands in May 2002.
By the year 2015, KFC was struggling, having lost business to other retailers and being surpassed by Chick-fil-A as the leading chicken retailer in the US three years previously. The company launched a new initiative with a plan to revamp its packaging, decor and uniforms and expand its menu. Additionally, beginning in May 2015, a new series of US advertisements was launched featuring Darrell Hammond as Colonel Sanders. In a planned rotation of actors, Norm Macdonald, Jim Gaffigan, George Hamilton and Rob Riggle portrayed Sanders in similar ads through the fall of 2016. In January 2018, country music icon Reba McEntire played the first female Colonel Sanders.
Before leaving as CEO in 2021, Andrea Zahumensky told Ad Age the brand assets that "we're so lucky to have" were the bucket, the three stripes and the full name Kentucky Fried Chicken. All of these were being used more by the chain.
This is all about Colonel.....
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