Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It’s a powerful way to go from a relative unknown to an expert in your field virtually overnight.
How does this help your bottom line?
Chasing clients is a tedious and often unrewarding exercise. Instead of chasing them, you can win them over by sharing your knowledge and expertise.
For instance, you can write short “how to” articles of 250-700 words related to your industry. Then submit them to various article directory sites for wide exposure to hundreds or thousands of online publishers.
By allowing them to be freely published by website owners and newsletter publishers, your articles could be viewed by millions of Internet users who might otherwise never have heard about your small business.
This is an incredible, low-cost marketing tool that generates targeted website traffic and helps build your mailing list.
Articles as Free Advertising
Posting free-reprint articles on reputable article websites such as Ezine Articles (http://www.ezinearticles.com ) and Idea Marketers (http://www.ideamarketers.com ) will save you a lot of money on advertising. You’ll gain publicity and a lot of credibility for your business.
Of course, your article submissions should be purposeful and beneficial to those who will be reading them. After all, the whole point is not only to attract the attention of potential clients but to engage them with your ideas and information.
First, identify your target audience and think about what they’d like to read about.
Then, when you have your subject matter chosen, you can begin researching and writing your item. Here are some suggestions to make your articles more effective.
Is an estabilished fact that Article Marketing works by a large number of Internet Marketers in wide variety of niches. This has been repeatedly proven. However, those who have not ever attempted article marketing tend to think that it is harder or more time consuming than it actually is.
Starts by writing an article. This can be done by yourself or you can hire a ghost writer. The cost of ghost written articles is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and related to your niche. The article should not sound like a sales letter.
At the end of the article, you include your ‘resource box.’ A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.
Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don’t change it and keep your resource box attached. This allows others to help make your article viral.
Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.
There is article-submission software that can be used to speed up submitting your article in. One example of this type of software is Instant Article Submitter at http://www.instantarticlesubmitter.com . There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is We Submit Articles at:
http://www.wesubmitarticles.com
Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles.
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