Elon Musk has repeatedly proved that in terms of flamboyant solutions for product promotion he would give a head start to the world giants of the advertising business. It is enough to remember the launch into space with the help of Falcon Heavy rocket of one of his cars - Tesla with a mannequin on "board" three years ago or the idea to engage in the production of flamethrowers.
The creative billionaire's new venture looks even more unexpected. Last weekend at the Giga Fest party Ilon Musk announced that starting next month in one of the workshops of Europe's first Tesla factory - Gigafactory Berlin-Brandenburg - a line of Gigabier beer in bottles, whose design resembles a Cybertruck pickup truck, will be launched.
This is a plant that will employ about 10,000 people and is about to start operating. Beer, in all likelihood, is assigned the role of a sort of "cherry on the cake", which certainly will add attention and popularity of the next brainchild of Ilon Musk.
By the way, the alcohol "theme" for Tesla is not new. In 2018, the management of the car company organized the production of tequila under the brand Tesla Tequila together with the California company Nosotros Tequila at a price of $250 per bottle . Then the first batch of the liquor sold out like hotcakes in a few hours.
Gigafactory Berlin-Brandenburg will produce electric cars Model Y, as well as batteries and electric motors. A train station has been built especially for the staff, and graffiti murals will decorate its walls throughout. It remains to be seen when the world-famous brand of beer appears on store shelves.