Tik Tok, the Chinese entertainment social networking app, has become one of the most appealing applications for users, particularly the younger generation known as Generation z, who were born between the late 1990s and the first decade of the century.
Today, Tik Tok has reached more than 2.5 billion downloads and installations, which made the world’s eyes pay attention to it, including politicians as well, and not only technology giants, and although warnings of the rapid spread of the application began several years ago, some technology giants today have not Prepare well for these warnings, and now Tik Tok has turned from just a "global social media application" to an existential threat to some of the leading names in the world of social media, in addition to being - according to some in the US government - one of the indirect threats to data security in America and the world.
Google Admits Defeat
According to the renowned American Business Insider website's section specializing in technological issues, Alphabet, Google's parent firm, revealed on July 13, 2022 that over half (40 percent) of its customers are from Generation Z. (born in the late nineties to the first decade). They stopped using Google search engine in the millenium and replaced it with Tik Tok, followed by Instagram.
Alphabet has not yet disclosed the latest update of the total number and age brackets of its users, but according to the latest results, nearly 8.5 billion searches are made daily on Google's engine from nearly one billion users.
Google announced new plans to address this issue, including the addition of new features and capabilities to its search engine in order to attract a bigger number of generation Z users and make its well-known search engine more acceptable for young people.
TikTok invades Facebook
Meta, the owner of Facebook, has not wandered far from the orbit of the renowned Chinese program as one of the world's major social media platforms or apps. Over the years, several sources have reported Facebook's (as the largest and most well-known of the Meta company's products) aim to try to recruit more young users that Facebook lost to Tik Tok, whose number surpassed 1.5 million teens under 19 in May 2022.
This is next to Tik Tok’s announcement that it aims to accumulate more of the whole share of digital ads for Facebook by launching an advertising platform attached to the Tik Tok application called “Tik Tok Plus”, and in contrast to offering many features to compete with the opposite famous “Meta” product “Instagram” by publishing Pictures within the way of "visual stories", which disappear after 24 hours, and short clips that don't exceed 15 seconds, which prompted Instagram and Facebook to introduce the strategy of displaying clips consecutively with a feature called Reel, which Tik Tok originally started two years ago.
Also, a news leak about Facebook had leaked during the month of June stating that Facebook intends to change major patterns in its application to literally turn into a version of Tik Tok, and it was also published by a Facebook spokesperson that Meta had “slowly realized the threat it poses.” Tik Tok on it" and working hard to get rid of it.
Youtube's throne is being threatened
It didn't stop at Google Drive users or Facebook ads, but Tik Tok, the rapidly emerging Chinese app, is now targeting the world's most well-liked visual social platform: YouTube. According to Business Insider, and specifically its platform Insider intelligence that makes a speciality of technology research, the Tik Tok application targets visual content makers on YouTube, and desires to draw in the biggest number of them by targeting one among the foremost important reasons for content creators to receive YouTube, which is material profits from commercial advertisements. that YouTube shares with its users who are content creators.
Thus according specialized study, Tik Tok's advertising revenues will climb to $ 11.6 billion in 2022, and Tik Tok's video income will reach $ 50 billion by 2024, threatening YouTube's throne from advertising profits, which amounted to $ 28.8 billion in 2021.
US Cyber Suciry is in full Alert
It's not just the digital market that terrifies TikTok; Since it began in 2016, it's been a subject matter of controversy within the world of politics and digital security further. In contrast to the well-known story of former US Republican President Donald Trump's adherence to his purchase deal that was rejected by China, there have been also several warnings and security concerns represented within the statements of the US Senator and member of the Federal Communications Commission, Brendan Carr, Who warned of the danger of yank soldiers filming clips and publishing them from their own phones on Tik Tok, for fear that some data would be transferred to the appliance management, which could exploit the sensitivity of any information for the advantage of the Chinese government.
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