One of the best ways I would create marketing content that could equally appeal to customers is to appeal to their emotions. By doing so, I will not only be able to push the logical brain aside, but I will also be able to connect with potential customers on a deeper level.
I would also focus on expressing the brand values where I believe when your company's values align with those of the target audience, they're much more likely to choose you over competitors. However, time is of the essence.
I would suggest that no matter what product or service the company provides, I can always relate it back to how it ultimately saves a person time. That is something I would definitely incorporate into the messaging across all marketing channels. In other words, acting as an emotional trigger can benefit your target audience while also saving you time. Furthermore, they can concentrate more on the tasks at hand.