E-commerce is the act of buying or selling products electronically through online services or the Internet. E-commerce deals with technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems. E-commerce is driven by the technological advancements of the semiconductor industry, which is the largest sector of the electronics industry.
According to a November 2014 report, Flipkart operates a complex business structure that includes nine entities, some registered in Singapore and some in India. In 2012, Flipkart sold WS Retail to a consortium of investors led by co-founder Rajiv Kuchel.[98] Flipkart's Indian operations are owned by Flipkart Pvt. Ltd., registered in Singapore. The Singapore-registered firm has eight Indian companies, including Flipkart Internet Pvt. Ltd., the e-commerce marketplace operating company Flipkart.com, Flipkart India Pvt. Ltd., Wholesale Business, Flipkart Logistics Pvt. Ltd., operates Eckart (an internal logistics arm that can be used by other e-commerce players). Launched in 2021, Flipkart Health + (through an app) deals in providing medicines and healthcare services through technology. It was launched with the help of acquiring a majority stake in Shastasunder Marketplace Ltd – an existing company that already provides online pharmacy services.
Tips to grow business with Flipkart ;
If you join Flipkart as a seller and currently spend most of your day, you would have seen significant growth in your overall sales. But the sky is the limit in online business. If you are wondering how to increase your sales on flipkart.com, here are our top 10 tips:
1. Product Listing Advertisement:
You need to drive high traffic to your products to get more sales. The more clicks your products get, the more likely they are to be sold. The easiest way to get more clicks for your products on flipkart.com is through product listing ads. Here's how it works:
You choose a product and create an ad campaign for it
Flipkart displays these products as 'Featured Products' on the relevant pages of its website. A buyer sees your ad and clicks on your product while browsing through the products they want to buy. This increases the visibility of your products and helps you reach a larger customer base. It makes your products stand out, gives more visibility and increases your sales. Check out the video below to learn
Spike sale participation:
You will have many opportunities to grow your business with our exciting shopping events also known as spike sales. During spike sales we provide exciting offers in almost all categories. This attracts maximum number of buyers and drives huge traffic to our website and mobile app. Not only increase your sales with minimal effort, but also reach more buyers at once. Participating in spike sales helps you achieve high buyer satisfaction and become a seller that buyers love. From additional logistics personnel to TV ads and promotions on online platforms—we make sure you get a lot of buyers during a sale.
Packaging:
The look and feel of your product has a huge impact on the buyer's experience when it is delivered to the customer. Packing products with good packaging material reduces the risk of damage during transit. But more than that, it reflects quality service and increases buyers' trust in you and your brand, which will increase your sales. We observed that 52% of buyers make repeat purchases from sellers who supply premium packaging, and 5% of buyers expect their online orders to arrive in premium packaging. 30% more sales profit by investing in packaging.
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