1. Creative Elements
Your business has visual elements that make it stand out from your competition. Use that to your
advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included
can help make your brand recognizable. You want to catch the audience's eye, but you also want to
maintain their attention and have them remember your brand. Incorporating unique and creative visual
elements into your ads is crucial to the success the ads will bring you.
2. Spend Wisely
Each platform used to market online provides you with a different value. It would help if you analyzed which outlets
you should invest more time and money into and which ones are not imperative. Some platforms that
work well for one company yield little to no results for another. It is all peculiar to your brand,
and you need to plan your budget accordingly.
3. The Buyer Process
Understand the buyer journey and what you need to present them with at each stage of the process to
more effectively reach users. There are so many detailed options when it comes to viewing buyer analytics.
You can see each step a visitor takes throughout your website, how much time they spent on each page,
and even what pages caused them to leave possibly. Use this information to cater your digital marketing to
those audience members to simplify the process and benefit you.
4. Connect Social Media Metrics With ROI
To see which efforts are working best, you need to tie your data back to the direct result it
produces. When you are marketing online, you are reaching a diverse group of people, which needs to be considered when measuring your results. It would help if you looked at promoting engagement
with your company versus what is driving conversions.
5. Leverage Facebook
According to a study from a marketer, 80% of small and medium-sized businesses haven't used ads for
Facebook. Jayme Pretzloff, Director of Marketing for Wixon Jewelers, says that Facebook is a great
advertising space for small businesses and stresses the importance of exploring this channel: "Facebook
has allowed you to take word of mouth to a whole new level. Now, more than ever, recommendations from
friends have a huge impact and can sway even the most cautious consumer.
6. Integrate All Marketing Channels
To reach your audience effectively, you need to have consistent messaging. This means making sure that
your ads are integrated across various platforms and giving users the same message, regardless of the
forum. We know each social media outlet has a different vibe and feel, so you need to take the time
to get your digital efforts to match each site while still maintaining a unique yet consistent voice for your
brand. Adam O'Leary, President of Encite Marketing, details this idea: "The best digital advertising tip we can
share with business owners is to ensure that your campaign is integrated with your other marketing channels.
An integrated marketing campaign will garner much better results than any single initiative.
The relatively new venture in digital advertising holds a lot of promise for marketers-especially those in the
B2C space. It allows you to target customers in a whole new way based on their physical location, in the
hopes of naturally guiding them to your business. Andrea Mocherman, VP of Marketing at Gravit8
Marketing explains how geofencing can be effective for a variety of companies when it comes to driving
sales: "What is increasingly becoming a more and more effective tool for marketers is utilizing geo-fencing in
combination with digital advertising to engage consumers at the right time, with the right message to drive in-retailer, they can use this technology to grab a customer's attention before their competition does to deliver
timely offers that will drive in-store traffic and ultimately revenue
8. Optimize Product Listing Ads
Product listing ads should have all the elements that users want to see when they search. You don't
want potential customers to go and do more research at the risk of losing interest, so answer any
questions they may have upfront. Any information that could be beneficial to the purchase process
includes it! Enhancing these ads will ensure that they stand out, explains Monica Cabaniss, the PPC Associate at
Blue Fountain Media: "Take the time to build a product feed that gives a detailed description of your products
so that they can be presented well in PLA's on Google, Bing, and now Facebook. Pairing a product picture with
the product description on a search results page will add visual appeal to the normal text ads." -Monica
Cabaniss, PPC Associate, Blue Fountain Media Ultimately,
Digital advertising can be the key to success
for any company looking to market effectively to the appropriate audience. If you're looking to enhance
your tactics, and widen the scope of your current practices, try integrating these techniques into your
digital marketing strategy. While employing these tips should help improve your overall ROI in the present
and near future, remember to continuously be eager to learn about the changes and fluctuations in digital
advertising, regardless of the platform or channel that you are on. Being proactive about it and keeping on
top of trends and updates will set you apart from your competition.