Digital marketing is probably a necessity in today’s connected market. And it's one of the highest paid jobs out there. According to the 2018 IMAI report, online advertising in India was supposed to grow by 30% year on year.
If you wish to find one of the best digital marketing services in India, a salary package is not the only thing. Job growth, job security, and reputation make the job attractive. So I will help you to decide the direction you want to go in next.
So, here’s a look at the highest paying jobs in digital marketing.
1. Digital Media Manager
This marketing role is concerned with designing multi-channel campaigns to raise awareness about and driving the adoption of a brand, product, or service. Digital media managers are also responsible for deciding the brand’s digital strategy and messaging.
First, they assess the business in terms of its paid, owned, and earned media strengths. Then, they utilize multiple channels like pay-per-click ads, Google display ads, website/blog, social media presence, online reviews, etc. Every one of these avenues brings unique capabilities to the table, such as brand awareness, customer preference, and trust.
If we look at the specifics, digital media management primarily aims at the twin goals of customer acquisition and lead generation. This field requires people with an analytical mind who can benchmark performance and forecast results in keeping with the nuances of consumer behavior.
2. Pay-Per-Click Managers
These marketing professionals enhance PPC campaigns using budgeting, keyword selection, copy improvement, comprehensive search strategies, etc. PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising.
All in all, they implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India.
Annual salary: Rs 10,48,883
3. SEM/SEO Specialists
Search Engine Marketing (SEM) involves techniques like search engine optimization or SEO, pay-per-click, and paid advertising. As an SEM specialist, you would be tasked with ensuring that when your target prospects look for a particular thing online, they see your organization in the top results. The excessive & growing demand makes SEM/SEO specialists, land on one of the highest salary digital marketing jobs in India
You would also manage online campaigns and update the websites to drive search results (for example, blogs and RSS feeds) to establish a viable business case for SEM expenditure. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams.
Annual salary: Rs 360,098 (entry-level) and Rs 975,000 (mid-senior level)
4. Content Strategists
As one of the highest paying digital marketing jobs, In an increasingly digital world, the issues of unnecessary clutter and short attention spans also hamstring the marketing efforts. Today’s consumers spend a lot of time online, but they are too busy and spoilt for options. So, a well-thought-out content strategy can prove to be a valuable asset. Hence, it is not surprising that such roles are among the highest paying jobs in digital marketing.
Several organizations, which are serious about tailoring their strategic objectives to match the customer needs, hire content strategists for the job. It is the duty of these to attain the much-needed brand visibility and reach and find that intrinsic link between content and SEO. Here are a few tasks that they perform for the companies:
Conducting content audits
Creating style guides
Populating event calendars
Curating high-quality content
Developing a compelling copy for the brand
To undertake the above responsibilities, content strategists need to be innovative, systematic, and well-organized. They should be able to identify relevant topics for content generation and then execute the plans to engage the target audience.
Annual salary: Rs 6,92,498
5. E-commerce Specialist
One of the highest paying digital marketing jobs worldwide, E-commerce has emerged as a cost-effective solution for retailers over the last few years. Since there is no requirement for physical space, a significant portion of the overheads can be saved.
Most big brands use the omnichannel approach, where traditional marketing efforts are supplemented with an e-commerce presence. But in the face of COVID-19, all businesses have had to rethink their approach. It is one of the highest paying digital marketing jobs in the market today. The excessive & growing demand makes e-commerce specialist land on one of the highest salary ecommerce specialist jobs in India
E-commerce specialists are adept at optimizing product pages with proper descriptions and button placements. With this, they improve the customer experience and increase conversions. They also collaborate with cross-functional teams (sales and marketing) to set lead generation and sales targets.
Annual salary: Rs 3,00,000 (starting); Rs 10,86,571 (mid-career)
6. Brand Marketing Expert
With the growing online presence of both consumers and businesses, it is becoming increasingly important to invest time and money in digital brand building. Companies can no longer escape unsatisfactory product reviews and poor customer service. Moreover, digital media provide tremendous opportunities for storytelling and engagement. An organization’s narrative (on its website and social media platforms) speaks to its targets about its values.
Thus, it is the job of brand marketing professionals to utilize their creativity to stimulate the emotions of your target pupils and influence them to make a purchase. To perform these duties, they must possess an eye for detail, along with excellent communication skills. A powerful brand that can persuade and gain your prospects’ trust is one that aligns with the overall vision and business strategy.
Annual salary: ₹10,77,700
7. Social Media Marketers
Social media marketing is all about designing strategies to promote brands and implementing campaigns to boost audience engagement on social networking platforms. Nowadays, businesses prefer to hire individuals who specialize in managing such online efforts. If the brand does well on social media, it can pace up the website traffic. Email marketers are another type of content marketers who assist in similar activities of promotion and lead generation. In addition to being one of the highest paying digital marketing jobs in India, it is also a fast-paced one.
In high-growth companies, you can advance to higher seniority levels, starting from posts like social media or email marketers. One such role is that of the Communications Manager, one of the highest paying jobs in digital marketing.
Annual salary: Rs 3,42,814
8. Digital Project Managers
As the title suggests, these individuals pull an entire project together, taking it from the initial concept to execution. Digital marketing managers of IT companies and project managers/team leaders of marketing agencies enjoy a competitive compensation package in India. Typically, candidates with a postgraduate degree and relevant professional experience are hired for this senior position. The excessive & growing demand makes digital product managers land on one of the highest salary digital marketing jobs in India
As a digital project manager, you would be expected to demonstrate effective communication and time-management skills. You would be responsible for setting goals, timelines, and milestones for various projects. So, having sufficient working knowledge of software like Trello, Basecamp, Asana, etc. would be necessary. These tools enable project managers to centralize all communications and keep track of tasks. Besides, you would need to build a sound understanding of methodologies like SCRUM and Waterfall.
Annual salary: Rs 12,24,490
9. Marketing Analysts
Marketing analysts use analytics tools and report various market metrics to facilitate the success of organic and paid campaigns. Market research and analysis lies at the heart of their work in any organization. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams. Strong quantitative skills, statistical prowess, and data visualization experience are a must for them. We have summarized some of their job specifications below.
Design and conduct in-market tests (also, interpret their results)
Generate strategies for data tracking
Organize performance-related data from different sources (social media, web analytics, paid media, etc.)
Identify opportunities for marketing optimizations and give recommendations
Annual salary: ₹4,63,560
10. Visual Designers
The visual appeal of your site and digital brand plays a significant role in attracting customers. The excessive & growing demand makes visual designers land on one of the highest salary digital marketing jobs in India. Businesses need experienced visual designers who are fluent with Adobe products and have basic web development proficiency. Now, let us look at their job responsibilities:
Create brand experiences across several consumer touchpoints
Execute design projects, taking them from research/sketch phase to the high-pixel visual deliverables
Work with other teams to align business objectives with the proposed creative solutions
Design digital materials like landing pages, email banners, presentations, reports, ad creatives, etc.
Generally, visual designers and UX/UI developers create an online portfolio to showcase their proactive brand storytelling capabilities. With adequate experience, they can become creative directors, again one of the highest paying jobs in digital marketing.
Annual salary: Rs 6,83,744 (Visual designer); Rs 12,43,026 (Creative director)