1. Social Media Marketing
Billions of people use Facebook and Instagram, thus it’s clear that if a company disregards social media marketing, it will only lead to losing opportunities for brand building. This makes social media marketing skills immensely important.
Every business small or large needs to have a social media account. And along with that needs to be constantly active on it. Thus, they need professionals to plan and manage their social accounts.
A social media marketing executive deals with scheduling software, plans and executes a calendar of social media posts across Facebook, Twitter, Instagram, Pinterest, etc.
Their task also includes executing strategies to elevate engagement for a brand, increase brand awareness which in turn will increase sales.
Average salary of a social media marketer: ₹21,994 per month
Where to learn: Online social media marketing course
2. Website Development
Website development needs special mention as it is unquestionably one of the most important skills to make money. For building a website, you should use tools that make your work simple by converting a design into a real website.
There are a lot of ‘no code’ tools available so that the websites can be created with absolutely no coding knowledge. And, the fact that every business needs an online presence via a website to showcase their services, products, etc, the demand for the same will always be flattering.
Now there are a lot of ways to build websites, however, the one we suggest is WordPress. Why? Because it’s extremely easy to learn and use. Not only is it easy to use for you as a developer, but it is also easy to use for someone who is just an editor and only wants to modify content on your website.
Understanding the basics like changing a theme or installing new plugins to improve your website’s functionality is simple and will not require a lot of time. However, if you want to dive into the core of website development and want to be able to make as many changes as you wish, then you need to learn coding languages like HTML, CSS, PHP, and Javascript.
Again, learning to code can be overwhelming at first, but there are tons of amazing web development courses available online that can teach you coding.
Average Salary for Freelance WordPress Developer: ₹ 17,907 per month
Where to learn WordPress: Online WordPress Course
3. Content Writing
The great thing about content writing is that you don’t have to do a dedicated course if you are already good at English. Writing your blog can help you understand how content needs to be written and what kind of content is appreciated on the internet.
The demand for content writers is huge because every website, every Facebook page, every post, every product description, every sales pitch needs content. The essence of writing good content is in doing good research so your ‘research’ skills should be on point.
Skills that can go well with content writing are SEO (Search Engine Optimization) and creative design. Having SEO Training is amazing because it will help your article rank well on search engines like Google and Bing. Your earning opportunities will increase exponentially if you can write Search Engine Optimized articles.
Average salary for a freelance content writer: ₹10,000 per month.
4. Copywriting
Many people confuse content and copywriting but they’re two totally separate skills. What we saw above was content writing. Let’s see what copywriting is.
A copywriter’s job is to form compelling ad copies to sell products, educate and engage consumers, writing product descriptions, email blasts, banner advertising, etc. Their job also includes brainstorming on concepts and develop storyboards. They work with marketing and other creative teams/ departments to refine communication strategies and ensure continuous brand messaging.
If you intend to become a good copywriter, then besides writing grammatically correct texts you should also focus on mastering techniques of ‘brand recall’, learn to evoke responses from people. A good copywriter is ex
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