The organic distinction is crucial since, when attempting to increase their Instagram following, some firms opt for the quick fix. There are numerous sites that offer sponsored likes and followers, but using these shortcuts is never worthwhile because the Instagram algorithm is always being modified to screen out interactions and interactions from paid, low-quality accounts.
Not to add, the size of your Instagram following is ultimately meaningless if it does not reflect an active fan base that supports your companies by making purchases, visiting your landing sites, and sharing your content with their friends and followers. With these advice on increasing your Instagram following, you can begin to establish your presence in the appropriate manner.
1. Improve your Instagram profile
One of the most crucial stages is to have your account well optimised before you start researching how to increase your Instagram following. Consider the Instagram bio for your company as the "homepage" of your profile.
How would users know the account belongs to your brand without a bio, image captions, a suitable username, or a profile picture? Although it may seem apparent, the pillars of your brand identification on Instagram are your bio and image. Optimizing your account is crucial since the link in your bio is the only place you can direct Instagram users to your website.
Try marketing or product pages that are related to particular keywords, hashtags, or campaigns on your Instagram account if you're unsure where to connect. It's acceptable to link to your homepage, but why not provide consumers with a seamless transition from your bio to a website? Due to this, IG link landing sites with recent links have become increasingly popular pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.
Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.
The best way to optimize your account is to create and follow an Instagram marketing strategy.
2. Maintain a regular content calendar
Posting content at haphazard, odd times is the worst thing you can do while trying to gain followers on Instagram. If you're fortunate enough to have users follow you initially, you don't want to do anything to make them regret doing so.
Follow a regular publishing schedule to avoid this. In order to prevent spam, companies typically shouldn't post more than a few times per day. However, whatever your rhythm, make it constant. Try publishing a couple times during the full day to spread your reach even further. About 200 million people use Instagram daily.
In fact, our own study on the most effective times to post on Instagram identifies the most effective hours.
3. Plan ahead to publish on Instagram
Posting at the right times can still increase your posts' visibility by boosting their overall interaction, even though the Instagram algorithm has evolved to show users more stuff they like.
There are many things your brand can do to increase visibility, and one of them is scheduling Instagram content now that Sprout Social is available. We can assist your brand in scheduling content using our most recent tools.
Your team may more effectively see campaigns and timetables by arranging content in advance. Building out material in advance is always a good idea, and using our Instagram scheduling tools, you can simultaneously target your audience and keep up a steady stream of content.
5. Be wary of phoney Instagram followers
The difference between an Instagram account with false followers and one with real followers is significant. Even though buying Instagram followers could appear alluring, the negative effects outweigh the advantages of organic follower development.
Avoid, fake Instagram followers:
The credibility of the account will be lowered if consumers visit an inactive Instagram feed with tens of thousands of followers. People shouldn't be duped into following you. Develop enduring relationships based on trust to increase participation.
Have no ROI: Although paying followers can appear more convenient, neither your acquired bot nor your unmanned new followers will be making any purchases. People follow brands on Instagram because they enjoy the content you share or your business in general. These people actually spend money and add value.