TikTok does not have an official program that helps authors earn money and convert shows into money, like YouTube or Yandex-Zen, for example. There is also no way to make money with streams, donates, super chats, and super stickers, like at YouTube.
But the platform doesn't mind bloggers working directly with brands. You can see this in the hashtag chants: advertisers buy bloggers' participation to seed a campaign and only post links to videos they want to brand as official on Ticktock.
Bloggers have three main ways to make money on Ticktock:
1. Direct product advertising.
2. Advertising for music artists.
3. Promoting their business or themselves as an expert.
Product advertising. The main difference between "Ticktock" and other platforms is that here you can do without glitz and officialism. For this reason, companies try to place advertisements unnoticeable for users with Influencers, who talk about goods or services naturally. This is encouraged by hashtag Challenges: To build momentum for the campaign, advertisers need to warm up the audience with the help of bloggers. The platform launches such challenges every few days.
Musician ads. Most videos on Ticktock are music videos, and the platform has a large library of tracks that are free to use. "Ticktock" is often used to promote musicians, and bloggers have a separate price to have a particular track played in their videos. On average, it costs three times less than regular ads for goods and services to promote a music track.
It is not possible to upload music to "Ticktock" yourself so that it is available to other users - this can only be done through a distributor. This service is provided by dozens of companies that are on the first page of the search engine, such as Song money. Once downloaded, the track will be added to the library, and it can be used in clips by "Ticktock" users.
"Ticktock is one of the platforms, along with Yandex Music, Spotify and Apple Music, where a song may or may not get a shot. There are successful cases in the world when songs became part of trends and had a viral effect, and their performers signed big contracts with record companies and increased track sales many times over. For example, Lil Nas X, Supa Dupa Humble, Joji and Absofacto became popular with a wide audience because their tracks were used as background music in commercials.
Promoting yourself and your business. If you're not a famous blogger or musician, it's hard to make money at Ticktock directly. But here you can successfully promote yourself as an expert or talk about your company's products or services.
The chain of promotion looks like this:
1. Quality content.
2. Views, likes, comments, re-posts and saves.
3. Increase the number of impressions to people who are not subscribed to you.
4. Conversions to your page, subscriptions and familiarity with your offers.
5. Buying your products and services, participating in marathons and more.
"Ticktock" is a platform-trendsetter, which is grounded for exporting videos to other social networks and messengers. Any video a user shares has two creator's watermarks, and the application interface has built-in exports to WhatsApp, Facebook, Instagram, VKontakte, Telegram, and other platforms. This is not bad for businesses and experts who have an ecosystem of supportive channels on different platforms.
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