№1. Design
You can criticize Apple for the use of archaic "bangs" as much as you like, but we cannot ignore the fact that the American company managed to go beyond the established design stereotypes, offering a truly unique device.
One can easily imagine what the average smartphone of 2021 looks like. It is a "shovel" with a glossy back cover and a cut in the display a la "blob" or "island". When you see a Samsung Galaxy M51 or Poco X3 NFC in a person's hands, you are unlikely to understand who is who
In the case of Apple products, you get a unique device that cannot be confused with anyone else. Despite the fact that the bold design decisions are perceived critically at first, later it is the iPhone that becomes the most desirable gadget.
№2. Materials and assembly
If design is a subjective thing, then no one will argue with the build quality of the Apple iPhone. 10 years ago Android-smartphones were massively assembled from cheap plastic, while engineers from Cupertino have clearly defined for themselves that the owner is important not only the stuffing, but also the tactile experience.
Today, not all manufacturers have learned for themselves the commonplace truth. For example, Samsung continues to rivet plastic devices for 75,000₽, bashfully calling the back cover material "glasstic". This was one reason to call the Samsung Galaxy S21 the worst flagship of 2021.
Apple, on the other hand, puts smartphones in a case made of premium glass and surgical steel, and protects the screen with a special coating with a ceramic coating. Plus, the iPhones are IP68 waterproof and dustproof, while the comparably priced Xiaomi Mi 11 can't pass any waterproofing certification
№3. Ecosystem
Once you're in the Apple ecosystem, you don't want to leave. The American company is ready to fill any gestalt from a smartphone and laptop to a TV set-top box and a smart speaker.
The owners of mobile devices, in turn, can count on the fact that even with the old iPhone in the hands they will remain in the trend. After all, the developers support the gadget for many years, regularly releasing updates.
№4. Video quality
In terms of photo capabilities, Apple devices are in the lead, but competitors such as Huawei and Samsung surpass the Americans in some scenarios. But in terms of video, the iPhones have no comparable rivals.
Apple equips its devices with high-aperture sensors capable of shooting colorful videos in low-light conditions. The software is honed to perfection, and the main killer feature of the iPhone against the competition is the quality of sound recording.
If you come across a quality video from the concert on YouTube, there's a 90% chance that it was recorded with iPhone. After all, only Apple smartphones are able to cut off noise and suppress excessive bass.
№5. Performance
While Samsung with its miserable Exynos processors is trying to get a little closer to Qualcomm in terms of power and stability, Apple's proprietary chipsets are overtaking even the more advanced chipsets of rivals.
Data from nanoreview.net
The iPhone copes with any task, despite the modest amount of RAM, and remains functional for at least 5 years after use. Also some games are ready to offer owners of Apple gadgets exclusive settings (for example, 60fps in Asphalt 9).
And if you keep thinking that iPhone is fierce overpriced, compare the cost of the most advanced iPhone 12 Pro Max to the price tag of the Samsung Galaxy S21 Ultra (from 110000₽).
For all its flaws, the iPhone 12 Pro Max is the perfect smartphone for those who value premium, reliable, video quality and performance.
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