CPA , which stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products. This marketing is done by affiliates who work through their own websites in order to send traffic to the advertiser?s website for the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.
Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have the best lead generation records, or are the most appropriate for a specific line of marketing.
The basic deal with CPA marketing is to generate traffic to the company?s website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide.
Methods of CPA Promotion:
There are a number of ways that your CPA promotion can be done. Some of these involve you having your own website while others do not. CPA marketing is very similar to other forms of marketing. At the beginning, you will need to take some time to think about what product you can promote that will fit your niche and where you can market it, where your visitors will either be interested in learning more or in buying a product.
Let’s have a look at some of the most commonly used promotional methods for CPA marketing on websites.
1. Sales or Landing Page – This is like a direct sales page and should usually provide additional information on the product. Usually it’s set up to be a hard sale, working hard to get the visitor to click through to the merchant or at least sign up to the site’s mailing list. Some sales pages attempt to achieve both of these; however, often it is more beneficial to have one direct path through your landing page. If you have too many options, you could lose more clicks.
2. Review Website – This type of site usually contains three or more products in a specific niche such as weight loss or gardening. There will be a brief introduction to each of the products, followed by a review of the performance of the product, and then often followed with a star rating out of five. Each product is usually ranked in order and should contain a link to either a personalized landing page or directly to the merchant’s page.
3. Splash Page – Generally, this contains light content with flashy graphics a punchy headline.The copy encourages the visitors to input their details or to click through to the merchant’s site. There is minimal product information provided. These kinds of pages are often used with products that don’t need much explanation or that are already known in the marketplace like the iPhone.
4. Fun Landing Page – This is similar to a splash page but simpler. Generally, there is a question with two or more answers, which can be clicked on using the very large dominant buttons. Sometimes a game is used on this kind of page. It isn’t the type of page that someone revisits. It’s only goal is for your visitors to click-through now.
If you want to promote your campaign for your CPA offer, you need to make sure that you are able to generate enough traffic to your site(s) using the natural search engines. This means you need to learn how to enlist your site with the many search engines such as Google, Yahoo, or MSN. The higher the rank your site has in the search engines, the more money you are going to be able to generate.
Joining a CPA Network is more difficult than joining a basic market affiliating program. But if you know how this system work.
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