What is Internet Behaviorism
This is what Gartner calls the Top Strategic Technology Trends for 2021 / Gartner technology, which collects and analyzes a lot of data about people's habits and lifestyles. For example, where they go, what applications they use, what sites they visit, what they buy, what they eat, with whom they socialize, how they work, and how they spend their free time.
All of this is tracked by "digital dust" - information about location, social networking and Internet activity. "Dust" is collected by devices we need every day: smartphones, computers, smart watches, TVs, speakers with voice assistants.
The information obtained can be used by corporations or governments. Large companies like Google or Facebook have the ability to collect and aggregate "digital dust" from several services they own at once. For example, from search engine, Google Play and YouTube. However, a single centralized system of Internet of behavior does not yet exist.
Nevertheless, experts from Gartner - an American consulting company, a key researcher on the IT market - called the Gartner Identifies the Top Strategic Technology Trends for 2021 / Gartner Internet behavior as one of the trends in 2021.
How Internet Behavior Already Affects Our Lives
The Internet of Behavior not only collects and analyzes data, but also shares insights based on it. As a result, people have more information to make decisions. For example, smartphones and smart watches can advise us
how to sleep better;
how much to move;
how to avoid traffic;
what news to read;
what movie, post or video to watch;
when it's best not to go out;
what is better to buy.
However, it is not limited to recommendations. Even now corporations are actively using the collected data for various purposes.
For example, the cab service Uber analyzesP. Kamat, C. Hogan. How Uber Leverages Applied Behavioral Science at Scale / Uber Engineering the actions of customers to improve its application. Important interface elements in it are displayed in user-friendly places. And Google, Facebook and YouTube use information about people's actions and interests to show them personalized ads.
How Internet behavior can improve lives
Consulting professionals and IT experts see1. Will IoT technology bring us the quantified employee? / Deloitte
2. J. Pershke. The Internet Of Behavior: Smarter Technology's Next Frontier Is Our Human Experience / Forbes There is a lot of promise in the trend. They predict that these technologies will be used more and more frequently in the future. For example, Gartner predicts that by the end of 2025, more than half of the world's population will include at least one private or public Internet of Behavioral Technology Trends for 2021 / Gartner.
It could change the workplace.
New technology will allow managers to more accurately analyze employee behavior. For example, a study by Deloitte / Deloitte, an international consulting firm, showed that productivity of call center employees increased by 18 percent, efficiency increased by 23 percent, and stress levels decreased by 19 percent after a shared lunch. Using this data, management can make the work environment more comfortable.
It can reduce business costs
According to Deloitte's IoT technology brings us the quantified employee? / Deloitte in Deloitte, internet behavior can also be used to automate some work processes. For example, such as assigning tasks to employees for the next month. As a result, it will be easier to control the work, and the cost of middle managers will be reduced.
New technologies can reduce other costs as well. For example, the logistics company UPS was able to reduce travel time and fuel costs by analyzing the route and behavior of drivers.
It is likely that the Internet of Behavior will increasingly be used to create advertising as well. This will help businesses minimize marketing costs without losing profits, as they will no longer have to conduct market research. All of this information can be gleaned from Internet user data.
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