What bloggers are like
Celebrities
They are actors, singers, athletes, politicians and other celebrities. The blogs of celebrities in the first place are a PR tool, a personal brand promotion: there they give announcements of performances, express their opinions on various issues - they warm up the interest in their person.
A whole team may work on one celebrity's account, and celebrities themselves usually have the status of individual entrepreneurs and earn money by advertising on their blog.
Experts
These are professionals in their field who turn the blog into an educational platform: they give a lot of useful information on a particular topic. Experts make money with a blog either through advertising, paid training courses, or selling services.
An expert doesn't have to have teaching skills. You can write about anything you are an expert in and share your knowledge. In addition to educators, experts also include lawyers, doctors, beauty bloggers, fitness trainers, repairmen and other professionals who advise subscribers.
Lifestyle bloggers
This group includes the channels of individuals who turn their lifestyle into a business project. Lifestyle bloggers usually do not sell anything and earn only from advertising in posts. The business is built solely on the content of the channel - beautiful photos or videos, keeping an "online diary". Such bloggers include bloggers-moms, avid travelers, etc.
Businessmen
These are blogs of entrepreneurs who, through an account, sell goods made by themselves and do not advertise other brands. For example, this is what craftsmen who make handmade candles do.
The division is conditional: the channel of a psychologist can be both educational and selling at the same time, and the blog of a celebrity - a platform for promotion and a lifestyle blog.
How you can blog
Writing articles and texts. The format is suitable for experts, entrepreneurs, as well as for lifestyle bloggers. Content can be different: expert articles, for example, with cases from legal practice, detailed descriptions of products or personal notes. There are many different platforms for text blogs: online diaries, Yandex.Zen, channels in messengers, pages in social networks, your own site, etc.
Keeping a photo blog. These are classic blogs in Instagram, VKontakte and other social networks. These are useful for sales and advertising of products.
Make vlogs - video clips for YouTube and other video hosting sites and social networks. The format is suitable for educational channels, product reviews, video invitations, etc.
You can run several blogs simultaneously using different types of content. This is time-consuming, but it will expand the reach of the audience and promote faster.
Example
A blog for an acting school where the organizers specify the cost of training, write texts about the usefulness of acting for life, and invite you to open classes. In parallel, they put up videos with exercises and feedback from students in the channel on YouTube, post on Instagram photos of productions and everyday life of the school, conduct competitions and promotions, as well as duplicate information from the site.
It is possible to combine the commercial blog of the company and the personal page of the owner. This increases the level of trust of customers, as they see the brand founders as ordinary people and can write them a comment or ask a question and thus feel involved.
Types of content
Sales posts.
Contains information about the properties, cost, delivery of the product - everything you need to buy it.
The description to the photo of the dress in the clothing store account can include the article number, price, fabric composition and give instructions on where and how to order it.
Promotional posts.
They have a lot in common with the selling ones, but unlike the first ones, here you can tell more about the company's advantages over competitors, the uniqueness of the products and the benefits of the purchase.
In the promotional post for children's hair salon will be appropriate information that all masters have extensive experience with children, and therefore the child will not be afraid of scissors - haircut will turn into a fun and safe game.
Educational posts
These are posts that can teach the subscriber something.
For example, an article about taking care of houseplants, a video lesson on yoga, a webinar about travel, etc.
Entertainment posts
This category includes anything that does not belong to the first three types. The most popular example is humor: jokes, funny videos and photos. Anything that can cheer up your subscribers, including interesting stories about you and your life.
Ways to make money
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Advertising
This is the main income of bloggers. The method is suitable both for commercial accounts and for those who have decided to make blogging itself a business.
It is possible to advertise companies for money, and it is possible by barter. The latter is often chosen by the self-employed - for example, an artist is supplied with paints for free, and he puts the manufacturer's ads on his blog. There is no income as such, but there are savings on materials.
A general rule of thumb applies - the more subscribers you have and the more often your posts get found, the more you get paid for advertising.
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Direct sales.
This is earning not so much from the blog itself, but from using the account as an advertising platform for your own products and services.
A cleaner can run her own blog about effective cleaning products for different surfaces and thereby demonstrate her qualifications, getting orders thanks to this.
The owner of a clothing store can simply post pictures of products with descriptions and prices, or he can give expert advice on how to combine colors and take care of fabrics.
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Blogging on other people's blogs as an SMM specialist
This is earning money by maintaining other people's blogs rather than your own. The average income of an SMM specialist is from 20 thousand rubles for the promotion of one account.
How to become a blogger
1
Decide on the type of blog and the desired way of earning - selling products or earning on the blog itself through advertising.
2
Create a page on the chosen platform.
Sign up for a social network, create a website with a website builder, or start a channel on YouTube. The choice of platform depends on what kind of content you want to post - text, photo or video, or maybe keep several blogs on different platforms.
3
Publish content.
To get your potential customers to notice you, publish posts as often as possible, ideally with a certain frequency, use appropriate hashtags and geolocation points. For example, the experts advise Business Youth for the Instagram network to post from 1 to 3 posts per day and as many storis.
4
Gain subscribers.
You can patiently gain subscribers, just by publishing content, you can invest in advertising or promotion services. However, you shouldn't gain bots subscribers: they won't give you anything as clients, and for any kind of tweaking - likes, followers, etc. - social networks can block your account.
5
Post ads if your business is a blog itself, and sell a product or service if the purpose of the account is sales.
Sell, post ads - some advertisers will find you on their own as soon as your audience grows, hold various events, contests and promotions. The latter is more likely to help attract subscribers than to sell a product or service.
How to legalize income from blogging
Since bloggers receive income from their activities, it is mandatory to register and pay taxes. Otherwise, you will break the law and get penalties.
You can pay taxes in three ways: as an individual, self-employed or self-employed.
If you remain in the status of a natural person, you must pay an annual personal income tax of 13% and independently submit a declaration to the tax office.
The self-employed pay a special tax on professional income. The rate is 4% of income on transactions with individuals, and 6% of income on transactions with companies. If there is no income, there is no need to pay anything. We will analyze this tax regime in detail in a separate article.
You can register as self-employed in the "Your Own Business" service in the Sberbank Online mobile app. And get a package of free services that will simplify your routine.
Self-employed status allows you to try your hand at minimal cost. However, professional income tax payers cannot recruit a team and be employers, so if you plan to expand your activities, open a sole proprietorship and choose a different tax regime.
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