In my worldview, choosing a hair dryer has always been a simple matter: big money blows hot and strong, small money blows weakly and smells badly of overheated plastic. Now it is more interesting. Technological and functional hair care products appear on the market and move from a simple "dryer" or "straightener" to the category of real gadgets. There are even scanners and microprocessors!
Table of Contents
What is the essence of SenseIQ?
What's in practice?
The Straightener in a nutshell
Design and ergonomics
And here's the bottom line. To make it short and to the point.
I like to look good, so I try to buy clothes with decent brands, I use skin care cosmetics, I regularly make exfoliations and masks, and I wash my hair every day. Which means I also see a hair dryer every day. Until recently I thought it was a boring household gadget with only one function. Separate in my picture of the world were professional models. But even there everything seemed to be about the same, except with a surcharge for the reputation of the brand and the talent to work for many years, even in the biggest and hairiest family. Well, or in a barbershop, where they belonged. 
It is not hard to guess that after this introduction we will talk about products that may surprise. The hair dryer was tested together with my girlfriend, and the straightener was completely on her. My hair was not long enough for it. So, today the focus is on the new premium line of Philips SenseIQ. Let me tell you right away, "premium" - both in price and features. But once you try it in action, it becomes clear that you are not paying above the market average for nothing. And all the marketing ploys about natural moisturizing, soft and manageable hair and gentle care suddenly start working. The first time I blow-dried my hair with the SenseIQ, I touched my hair, looked at myself in the mirror, and wondered, "Was that really possible?"
What is the essence of SenseIQ?
Conventional hair care devices measure the temperature of the airflow or plate heat and try to keep it about the same. They don't care how much heat the hair or scalp gets, the goal is simply to deliver a consistently high temperature throughout the entire process. And the inexpensive models, as I know beauty experts tell me, do not always cope even with maintaining the selected temperature and can heat above expectations. As a result, we have over-dried, dull and brittle hair, and the damage can also cause unwanted sloppy volume. At least, I definitely have that problem.
Philips SenseIQ products work differently. They have digital sensors that continuously scan the temperature of your hair, and a microprocessor constantly changes the heat of the airflow or the plates of the straightener. In 7 minutes of hair dryer use, the temperature is measured more than 12,000 times, and at each moment, the temperature is optimal for your hair. The manufacturer claims that up to 95% of the hair's natural moisture is retained when using this line of products. The manufacturer demonstrates this technology using a rosebud as an example. A usual hair dryer promptly dries it and shrinks it to an unusable condition, but with SenseIQ technology it saves moisture in petals and doesn't kill the flower.
What about practice?
I do not recommend drying bouquets with a hair dryer (well, it is strange, to say the least), but there is a more practical worldly example. The other day I forgot that the Tangle Teezer wet comb has no heat protection, and a few cloves got crooked by the heat from drying with a hair dryer. Since the hairbrush had already lost its marketable appearance, I decided to test the SenseIQ technology on it. I dried it without any new deformations and made a conclusion that the declared features of the hair dryer really work. However, it's time to get away from heating things and get back to the hair.
Already after the first use I noticed the difference with my usual (by the way, quite expensive) hair dryer. First of all, I now understand what "preserving natural moisture" means when talking about hair. It does feel moisturized, even though it's dry. Instead of untangled locks I saw soft and smooth hair in the mirror - I was surprised again. For this, by the way, we should thank the ionization system, as the negatively charged ions eliminate static and smooth the hair. As a result, with less effort and with a small amount of styling products made before leaving home hair. And the airflow power and drying speed of the hair is top-notch. No slowing down for the sake of delicacy. The conclusion is simple: overpaying for a hair dryer over time will pay off by reducing the time and nerves spent on getting your hair in order. You can also save money on hair care and styling products, but that's over the long haul.
The impressions of the use still depend on the length of the hair. Girls will definitely appreciate it, men with medium length hair too. Those who have their hair cut with a machine are likely to be almost indifferent. But such are unlikely to look at premium hair care products. By the way, of the non-obvious benefits of Philips SenseIQ, I will note that these products can be useful for people with problematic scalp. Changing your hair dryer won't cure dandruff or seborrhea, but if your doctor advises avoiding harsh temperatures in addition to therapy, the SenseIQ can help.
In a nutshell about the rectifier
To adequately evaluate this product need long hair, so I gave it to test the girl. She used it a few times and shared her impressions. Unlike the hair dryer, there is no such a dramatic difference between the straightener and the SenseIQ. While the temperature control of the air flow can really make a noticeable difference in the condition of the hair after drying, the straightener was and still is quite an aggressive device. Which means you should remember to apply thermal protectants before use.
However, although not "dramatic," there is still a difference in use. The Philips SenseIQ heats the strands more gently, but no less effectively, and they in turn cause less discomfort when they touch your neck or shoulders. In itself, there will be less heat damage on your hair, which means your hair will look better and better over time, and your stylist and maintenance costs will go down. Again, more precise temperature control sensors play a role. As a result, whether straightening wavy hair or creating curls on straight hair can be dealt with quickly and, apparently, with less damage. What is very noticeable with this product is the powerful ionization system. The four generators on both handles of the straightener distribute ions evenly over the entire width of the strand, removing static electricity and making hair smoother and shinier.
Design and ergonomics
In my opinion, Philips SenseIQ products look stylish and technological. The designers of the brand chose a combination of white plastic as a base and decorative inserts in a fashionable dusty pink color. If there is an extra hook on the wall in the bathroom, it is not a shame to hang such a hair dryer on the wall. You don't want to hide it in cabinets like some strange-looking models. Also, both products are comfortable in the hand, moderately heavy and well balanced for continuous use in the weight.
The operation is convenient, you can figure it out without a manual. On the handle of the hair dryer, in the direction of the user look the power slider, buttons for selecting the strength of the air flow, temperature control and mode switch. At the front, under the index finger, there is a button for cold air. There is no need to hold it, as in most models, it is enough to press it once. The current mode of operation is shown by the light indicator on the upper half of the ring around the air intake grille, speed and temperature on the lower half.
By the way, when you install one of the three complete nozzles (narrow "concentrator" for styling on the brushing, massage nozzle and "diffuser" for curl volume) the optimal mode of operation is automatically activated, but if you want it can be changed to the one that seems more suitable. By the way, the massage nozzle is another feature of the hair dryer, distinguishing it from most other models. The soft vibrating fingers gently heat, stimulate blood circulation, help to relax the skin and improve nutrient metabolism. The nozzle is really good for massaging the scalp, tested.
The straightener is classically controlled with a white backlit display that shows the selected mode and temperature, and several buttons to change the settings. You can choose from 3 modes for different hair types ("fast", "normal" and "gentle") and also manually select one of 14 temperature modes from 120 to 230 degrees. You can turn the SenseIQ function on or off in any of them. Simple and convenient. A nice bonus will be the availability of the complete transport cap (do not have to wrap it with a wire to protect the plates) and heat-resistant pouch.
And here's the bottom line. Short and to the point
In the past, premium appliances for hair care did not differ much from conventional ones. We were charged more money for the brand, design (not always successful), body materials and other things that do not really affect the basic functionality, but required overpayment. In the case of Philips SenseIQ all is different. The premium range is not only beautiful and well built, but also technologically advanced.
The manufacturer has installed sensors and a microprocessor in the hair dryer and straightener, which allows you to notice the difference in hair condition after drying, and in the case of straightening - to reduce the damage from an aggressive procedure to the hair. New products are not cheap, but they pay off by making your daily routine more enjoyable and less time-consuming, while improving the condition of your hair. As a consequence, in the long run, salon and home care costs are reduced to get your hair in order.
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