Snapchat Marketing: Why It's a Great Tool for Businesses

Snapchat is a unique tool for businesses to connect with customers.. Here's how to use it. Snapchat is a social media tool that supports short, temporary sharing of photos and videos. Businesses can advertise on Snapchat with traditional ads, branded filters and lenses or geotags. When using Snapchat, be sure to make your content fun, brief and engaging. This article is for small business owners who want to learn how to use Snapchat for business.

What is Snapchat?

Snapchat is a mobile app that allows people to send pictures, videos and messages that self-destruct within seconds of the recipient seeing them. Snapchat is available on iOS, Android and web. The entire app is just three years old and there are more than 100 million users. How can you use Snapchat for business? Here are a few ways you can use Snapchat for business. 1. Get Creative With Geotags An easy way to connect with customers is to attach your company’s location to your content. For instance, instead of selling a product in your store, advertise a deal that would only be available in a specific neighborhood. For Snapcodes, you can identify the store location. For brands that offer time-limited deals, you can provide a “Snapcode.


How to Use Snapchat for Marketing

Creating advertising campaigns with Snapchat offers many benefits, including: Engaging fans Creating brand loyalty Contests and prizes Short-form content Many businesses use Snapchat to promote special sales and contests. The more creative and entertaining your promotion is, the more success it will likely have. Here are some ways your small business can use Snapchat to promote a campaign: Custom Filters Businesses can create unique filters for their Snapchat images. Many filters are really popular among customers.


What Types of Content Should I Post on Snapchat?

Snapchat offers a variety of formats for businesses to advertise on. Businesses can post video stories, photos and GIFs. This allows companies to be more creative. Here's an example of a Snapchat video story from Gold Bond: The company's Snapchat campaign helped to increase sales, too. What Can I Promote on Snapchat? Using geotags or tracking users' locations are two ways for businesses to promote their content. To track users' locations, you'll need to add a Bitmoji sticker to a photo. After that, Snapchat will show you nearby users based on your Bitmoji profile photo. Plus, Snapchat's geofilters can be a great way to promote content that you're sharing on Snapchat. Snapchat users can use geofilters to do cool, fun and unique things with the content they see.


How Do I Create an Ad on Snapchat?

Creating an ad in Snapchat takes a bit of work. Here are the steps: Choose the right type of ad. Make sure your ad represents your business in a creative way. Create the right amount of space. The text you put in the ad will be considered read-only by users, and the maximum amount you can use is 2000 characters. Your ad is made in the Snapchat app. All you need is your phone, and some creativity. Creating a Geotag Lens While creating your ad, you'll create a geotag lens and geotag an image or video. Your ad will feature a snap that is set to the correct location. You can set it to a place where your target audience is; or you can set it to the exact street address or location. When a Snapchat user opens the ad, the lens or image in your lens will appear on their screen.


How Can I Use Geofilters and Lens Effect on My Business?

There are two ways to use Snapchat filters and lenses to promote your business. Find a large group of Snapchat users Create and promote special filters or lenses that can be featured to an audience. For example, let's say you run a skincare line. If you have a few social media channels like Facebook and Instagram, you can use them to promote your brand on Snapchat. In this example, you can use Snapchat filters or lenses to promote the skincare line that can be featured to a large group of users. You could create and promote a filter or lens that will go on a user's camera screen for one second. On Snapchat, a filter or lens is represented by a color (e.g. purple) and a selfie of the user (the frame). Once this filter or lens is chosen, users can swipe up on it to access the filter.



Snapchat is a unique tool for businesses to connect with customers. Here’s how to use it. The Lure of Snapchat What better way to keep up with people’s lives than through photos and videos? Snapchat offers a plethora of entertaining, amusing and educational content that consumers can access on their phones. What I love most about Snapchat is the way it supports short-term sharing of images and videos. Users can “snappernet” photos and videos instantly from smartphones to their Snapchat accounts. Unlike Facebook and Instagram, Snapchat doesn’t follow the chronological order of people’s posts. Snapchat also prevents users from copying and pasting the same content on multiple accounts. Snapchat Marketing So, how can you use Snapchat for business?


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