CPM Full Form: CPM Full Form
The full form of CPM is "Cost per Mille" and it means "Cost Per Mile".
It is also called cost per thousand because the word in Latin is "one thousand".
Information about CPM.
Definition Cost per Mille
What is CPM?
The full form of CPM is "Cost per Mille" cost per mile.
It is a marketing term that refers to the cost of 1,000 ad impressions on a webpage.
For example, if the website publisher charges Rs.
150 CPM, that means a person has to pay RS-150 for every 1,000 impressions of his ad.
So, it is a widely used method for pricing web ads.
The success of a CPM campaign is measured by its click-through rate (CTR), which is the percentage of people who see and click on your ad.
For example, an ad that gets two clicks for every 100 impressions has a 2% CTR.
However, the success of an ad cannot be measured by CTR just as an ad is not clicked by a user, but it can have an impact.
How to Calculate CPM
The formula to calculate cost-per-thousand impressions is as follows:
CPM = Total Campaign Cost / (Total # of Impressions / 1,000)
Other full form of CPM
CPM =Corporate Performance Management
CPM =Certified Property Manager
CPM= Characters Per Minute
CPM= Continuous Passive Motion
CPM =Counts Per Minute
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