Welcome to the latest and very easy way of applying WhatsApp Marketing Guild, designed to take you through the process of getting the most out of WhatsApp.
This exclusive Guild will show you what you really need to know in order to dominate WhatsApp Marketing the easiest way possible, using the most effective tools and in the shortest time ever.
Chapter I: What WhatsApp is all about
Definition
WhatsApp is an instant messaging application which enables text messaging between users. It is similar to computer messaging programs (chat) that commonly exist in the web, with the difference that this one works in mobile phones.
It is said to be multiplatform because it is available in different mobile operating systems that currently exist such as IOS, Android, Windows Phone, and Nokia.
Its story begins in 2009, when two young entrepreneurs, former employees of Yahoo, called Jan Kuom and Brian Acton, decided to create an application, which initially was only going to inform other users of activities they were doing at that precise moment (that explains the name, "WhatsApp", which is a play on the phrase "What's up").
Something like "I'm in the gym" or "work" would be the outcome. However, in time the idea was developed into what now is an instant messaging application with multiple functions, used by 1 Billion people worldwide.
How it Works
WhatsApp is an application dedicated to instant messaging among users. Anyone can find someone in the platform through their phone number. Therefore, just knowing the phone number of someone is enough to add them to your contacts list.
Note that for both, the sender and the receiver communicating via WhatsApp, it is necessary that the application is installed.
Once you have this application installed, you can send unlimited text messages, which can have an unlimited number of digits. Also, you can send multimedia messages, allowing you to send or receive images, audio files, or even video recordings, whether using your own phone or downloading it from some other source.
For communicating through WhatsApp, you should purchase a data service which provides mobile internet. If not, then you must be connected to a Wi-Fi network because this application only works through the Internet. In other words, messages are sent through the internet to the recipient.
Why they don’t sell ads
For WhatsApp, the paramount is the user. The company makes sure that its users feel comfortable and confident when using WhatsApp. Engineers are dedicated to improving the application by correcting any errors, creating new options, features, and optimising the complex interface that exists between the user and the application.
In other companies, advertising is paramount. These companies collect your data and keep it updated in order to create a product which may convince you that you must buy it.
In WhatsApp, your data is completely private and belongs only to you. Since its inception, WhatsApp has been characterised as an app free of annoying advertising, and that is one of the characteristics that makes it so successful.
Some of its Cool Features
Phone Calls
WhatsApp Calling allows you to call your friends and family for free, even if they are in another country. As of now, WhatsApp Calling is available for Android, iPhone, Windows Phone and BlackBerry 10.
WhatsApp Calling uses your phone’s Internet connection instead of using your cellular plan’s voice minutes. Calling someone who is in another country will cost you the same as calling someone who is in your own country—all you need to pay for is the data charge, which would be the same no matter the place you are calling.
To make a WhatsApp call, simply open the chat with the person you want to call and tap the phone button on top.
When someone calls you, you will see an incoming WhatsApp call screen. You can tap and slide the green button to answer the call, or slide the red button to decline the call.
Voice Messages
The WhatsApp platform includes Voice Messages among its available functions. It consists of sending a message through WhatsApp, composed of a voice recording.
It is up to one minute, which makes messaging optimal and fast.
WhatsApp Web
WhatsApp now has a version for PC called WhatsApp Web, which consists of connecting the application platform through the browser on your own personal computer.
The application is an extension of the mobile application that you normally use on your phone. It will display your messages on your computer which you receive while you are connected to the internet. By connecting your browser with WhatsApp Web, all your contacts and conversations will be synchronized, as they are in your phone.
Send Location
WhatsApp will share the location of where you are at a specific moment. It is useful when you need to place yourself on a map, for example.
Nevertheless, this is not just about simply giving your location. When you share your current location, WhatsApp also displays names of places (restaurants, shopping centers, parks etc.), so you can specify exactly where you are at that moment, or at least use those as a reference for your location.
To do this, you simply need to go to "Share location". You will find the option of sharing your location. It gives you the option of typing the name of the zone or area in which you are. If you wait a few seconds, you will see a list of sites in that zone, and you can pick the place where you are located.
Chapter II: Reasons for using WhatsApp for
your Business
WhatsApp is an amazing tool that can help your business stay in touch. Below, are some amazing benefits, as well as some shocking facts that will help you get the most out of WhatsApp on behalf of your business.
Always free to use
You can easily send free messages to any part of the world without any charges. This service is completely free.
For every device, it is free to download and use WhatsApp for the first year. After that first year, you get the option of purchasing a subscription for $0.99 a year.
There is no difference between the paid version and the free version.
Runs on multiple devices
WhatsApp works on iPhone, Android, BlackBerry, Windows Phone, and Nokia
Symbian. It doesn’t matter if you are using an iPhone and your friend is using an Android phone — as long as both of you have WhatsApp installed and an Internet connection, you can chat without any limits.
You can download the app by going to www.whatsapp.com/download/ from the web browser on your phone. If your device is supported, you will be directed to the correct download page for your device.
Multimedia support
WhatsApp can send a text message of any length, large or small videos, or even audio files to your friends and contacts. You can easily forward media files you receive from your friends in less than a couple seconds.
Works on 2G/EDGE
If 3G is expensive in your country, you can always choose 2G, EDGE, and GPRS to connect to WhatsApp.
GPRS is sufficiently fast for WhatsApp, as long as it is text only and no multimedia, as it consumes very little data.
Personalised profile
Just like Facebook offers a personal account, WhatsApp messenger gives you the option to set your own profile picture, change your status and broadcast messages to all of your friends.
The picture you set in your WhatsApp profile will be displayed in the Chats screen, in your individual and group chats and in the Favourites list (Contacts tab on Android) on devices that support it.
The status is a real-time indicator of what you are doing. You can view status messages by opening WhatsApp and going to the Favourites list (Contacts tab on Android).
On iPhone and Windows Phone, the name you put in your WhatsApp profile is used in the message notifications your friends receive when you write to them. On all other platforms, the name your friend has saved in their address book will be used in message notifications.
No more international roaming charges
Gone are the days when you have to pay exorbitant roaming charges. WhatsApp requires only a data connection, which is now available cheaply in every part of the world. You can use the voice recording option to record and send a message.
Read messages offline
WhatsApp stores all the videos and images in the phone's memory and the latest messages are accessible even without the Internet connection.
Easy access & group chat
WhatsApp does not require you to log in or log out of the account. Every phone number gets to have only one WhatsApp account, so now you will be connected faster with your buddies. You can also create a group, invite your friends, and start a conversation.
Get notifications
Depending on the smartphone you are using, you can customise your notifications and alerts in WhatsApp.
To ensure the prompt delivery of WhatsApp notifications, please check that you have a good Internet connection and your phone's Sound & notification settings are configured properly.
Backup chat
Saving SMS requires special software, but WhatsApp messages can be backed up offline or even stored on a cloud.
Shocking Facts
In 2014, the revenue of WhatsApp was $10.2 million and net cash used in operations was $9.9 million.
The previous year’s revenue of the app was $3.8 million.
70% of users are active on a daily basis.
This app is the 5th most downloaded app on Android.
WhatsApp messaging volume is approaching the entire global telecom SMS volume.
Free for the first year, and $0.99 for each ensuing year for unlimited messages.
As of January 2016, WhatsApp has 1 billion active users.
India has the largest number of active users on WhatsApp.
More than 1 million users get registered on WhatsApp daily.
As of January 2015, 30 billion messages are sent and received on WhatsApp daily.
73% of users access it via an Android device.
Average amount of time spent by users on WhatsApp on a weekly basis is 195 minutes.
WhatsApp is responsible for 27% of selfies shared on social media.
The average user checks the app approximately 23 times per day.
An average user sends more than 1000 messages per month on WhatsApp. 22% of users access it via an iOS device.
As of early 2014, the average user shares about 40 pictures, 7 videos and 13 voice notes per month on WhatsApp.
WhatsApp is worth more than the entire annual budget of NASA, which is
$17 billion.
As of February 2015, WhatsApp is 6th on the list of global brands ranking the highest in consumer engagement.
13% of APAC apps market is shared by WhatsApp, particularly in the messaging department.
WhatsApp's record for the most messages in a day was 64 billion.
Chapter III: How to use WhatsApp as a business owner/independent personnel.
As a communications tool, WhatsApp is simply great. It allows its users to chat in real-time and it supports multimedia, including video and voice messages.
Messaging
WhatsApp can be considered the quickest means to target a relevant audience. It allows marketers to run promotions through visuals, voice notes, and videos. Also, you can introduce new products, offers and promotions directly to relevant users.
Profile picture
By using a WhatsApp Profile Picture, you can promote your brand, new offers, latest product, etc.
For example, an apparel store can use its best-selling product as a profile picture. Before you upload your profile picture, make sure it's the one that draws the most attention to encourage your audience to engage with your brand.
Profile status
You can use the status space to get creative, writing short messages to draw attention and increase curiosity among your audience.
Group targeting
It is the best way to segment and target your customers. You can create groups of similar interests and start discussions. This way, you can take advantage of the feedback and get better insights.
By doing this, there are more chances of your message to go viral, as the participants can share the content with their friends.
Campaigns
You can encourage your customers to send pictures of them using your product, or posing in front of your store billboard, etc., and in return, you offer to give them a discount coupon. It will help your small business acquire relevant contacts and grow.
Internal communication
Mobile phones are part of our lives. Email, Facebook, and others, are available for communicating, but none of them provide the same ease of use that WhatsApp does. This means that people in business groups notice the messages quicker and the corresponding action also comes faster.
For Events
If your company is in the business of organising events, a WhatsApp Group is a great way to keep people informed about the event. You can post updates and multimedia content about your event, and even take pictures on your phone to share with members.
Customer Communication
People are more likely to respond to personal messages rather than to phone calls from unknown numbers. By using WhatsApp for customer communications, you will come to notice it as a better approach to your customers.
More and more small businesses are now using WhatsApp to announce new offers, because it allows you to keep in touch with domestic or international customers.
Customer Support
Because of WhatsApp's wider reach it can be a great tool for customer support. It makes things easier for your customers. They'll always prefer to send you a message over WhatsApp rather than calling a helpdesk number.
Nevertheless, choose WhatsApp as a customer support tool only if you have a reasonable number of customer requests, because responding to every message on WhatsApp may not be practical for companies that get hundreds of customer calls every day.
Concierge Service
This is an errand-running service that uses WhatsApp as a booking platform. You can order a cake, flower delivery or courier service using WhatsApp.
Food Ordering Using WhatsApp
Lots of local restaurants are now giving their users an option of ordering food using a WhatsApp message. They reply saying they have received your order and also mention the total bill amount and time for delivery.
News Reports
Many Brazilian newspapers have started to use WhatsApp as a channel to receive contributions from their readers. Images, audios and videos sent through the app have also been used in published newspapers, TV and the Internet.
Other newspapers are using WhatsApp to deliver reports. Oxford Mail's WhatsApp news service tops 1,200 subscribers after six months. This Chat app gets more clicks on story links than email or Twitter services, according to the paper’s head of content
You can take advantage of WhatsApp, because of the powerful communication tool that it is. Because of its simplicity, it has become widely popular, and you can use WhatsApp for your business in various ways.
Using WhatsApp for Marketing & Promotion
WhatsApp can be used to send images, audio files, short video clips of your products and text messages. Delivery chances are high and there are few restrictions on the format.
Bear in mind that you should not spam your customers with WhatsApp messages. You should use WhatsApp to connect with existing loyal customers rather than trying to reach new customers.
In order to get a really good response, you need to come up with creative ways to promote your business using WhatsApp. For example, Colgate invited people to send selfies of their smile via WhatsApp, to a phone number displayed on the toothpaste pack.
Chapter IV: Top WhatsApp Tools & Services
Wasify
With Wasify, you can distinguish yourself from the competition by enjoying its unique service.
It allows you to manage WhatsApp from your web browser, each chat from the right department (multi-agent system) and save time by sending canned responses to the most frequently asked questions.
Wasify uses a mobile number and a WhatsApp account under your name to allow you to easily exchange messages and information with your customers.
Also, you can use autoresponders, because they allow you to first give an automatic response to your customers when they start a chat. It’s very useful for customers who contact you outside of your office hours, or if you want them to first read your terms before proceeding.
Wasify lets you search within messages, whether the chat status is open or closed.
Your communications will be secure and will be transmitted using the latestgeneration encryption with 2048-bit SSL certificates.
WhatsApp Marketing
WhatsApp Marketing was born in the UK in 2013, as the first platform for massive messaging via WhatsApp. Its intent was to increase sales and conversions and leads from an average of 3.9% in each marketing campaign using short messages.
It provides the possibility of creating contact lists with the mobile phone numbers of your prospects and sends texts, pictures, vcards, and viral videos to an unlimited number of recipients.
These innovative marketing strategies with bulk messages via WhatsApp allow companies to send 1000 characters per message with pictures or videos, which makes this application a successful alternative to traditional SMS Marketing.
This website offers multiple limited subscriptions. The greater the number of messages in a subscription, the less the cost per message would be.
Brainpulse
BrainPulse provides access to a control panel that allows you to upload your own list of targeted audiences, and thus run marketing campaigns. It also makes detailed reports available to measure the progress of your campaign in real time.
Marketers are having a great time with the WhatsApp service, running effective marketing campaigns. Most vendors have a variety of WhatsApp software.
These programs are being used as customised tools to help spread campaigns to the right audience.
The software performs all its features using one single interface. These programs allow you to send text, picture, video, or audio, throughout the campaign.
Webxion
Webxion is a service provider of images, video and audio, based in Pune, India. It provides a marketing service inside India and internationally. Their server makes sure you are connected with your customers, wherever you may be. It has a network of servers to ensure its effectiveness is 100%.
As a service provider in the mobile messaging service of India, it has all the features currently available in the industry. They also offer a special combo for Indian users with promotional credit messages.
Chapter V: WhatsApp Marketing Guild
Klik
Klik, a chocolate snack, wanted to improve its brand by targeting teenagers.
Having no inventory posted in media, the challenge was finding a way to approach teenagers.
They published the Klik phone number on their Facebook page and asked their fans to add to them to their WhatsApp group, thus they began making contact with their fans using a game similar to "Simon Says".
The result was that more than 2,000 children added Klik to their WhatsApp group, and 91% of them completed game missions, this way they increased its Facebook ranking by 51%.
Toyota
Toyota, a globally recognized Japanese Car Company, wanted to promote the new Toyota Aygo.
They carefully created a challenge, calling it "Score one Aygo", developing a platform that could control mass conversations. Toyota then showed auto parts to those who were interested.
They got over 16,000 interested people, 7,000 comments per hour, and more than 89,000 messages, thus getting suspended several times by WhatsApp. Out of 30 million prints, 15,000 were generated by fans, increasing the share of voice from
5.9% to 36%.
Vastushodh
Vastushodh, a leader in the development of real estate in the affordable housing segment of Pune, India, established a relationship with See Thru, an agency in strategy and design, thus understanding effective campaigns.
Vastushodh launched a campaign named "Homes for all movement", with the objective of giving autonomy to the dreams of home buyers, in and around Pune.
Through exhibitions, prints, and online marketing, they launched an integrated campaign. In addition to this integrated campaign, they were willing to explore a more direct communication tool, this being WhatsApp. They reached a higher level using this integration.
They received more than 800 requests for future projects, thus generating a database of prospective buyers, only by using WhatsApp.
Coffee Coffee
Coffee Coffee is a chain of cafes located in Israel, where young people meet regularly.
They wanted to promote their "Better Together" campaign. For this, they made use of WhatsApp, knowing that it is the most used application in Israel, for creating groups where young people would meet.
They made a challenge named “Which one would be the best group of
WhatsApp?” and a free meal was offered to the winning group. Users added their group, thus receiving a personal link to invite their group to the challenge. They created a fictional character, who would provide a number and request to be added to their group. The fictional character then offered them coffee prices, thus promoting it, and asked questions.
About 2,500 groups entered the competition.
Soul Providers
Soul Providers creates online communities for its favorite brands, they specialise in the production of digital content.
Soul Providers likes to experiment, they had a campaign called "Castle Lager", and they wanted to promote it first-hand to football fans.
They began using WhatsApp and noticed that this application had doubled its users from 2013 to 2014. They created groups with their fans, promoting the campaign and providing information about football, asking questions and interacting with users.
The results were better than when interacting through other social networks. Now, they were having direct communications with their customers, using the WhatsApp platform.
Hellmann's
Hellmann’s is a brand of kitchen products.
They wanted to inspire new uses of mayonnaise as an ingredient for cooking, thus creating new recipes, since most people do not know how to cook with the ingredients they have at hand.
They had an idea to use WhatsApp for connecting people with professional chefs willing to teach cooking with ingredients you usually have at home. They named the project "What's Cook". People gave their number on the website and real chefs contacted them, to discuss any food, as long as it had Hellman's mayonnaise in it.
The project started in Brazil, and also included Argentina, Uruguay, Chile, and Paraguay. There were over 5 million impressions, and more than 13,000 people registered for the service.
Bewakoof
Bewakoof is a profitable e-commerce site founded in 2012, and they have gotten good results.
They noticed the great impact of social media on youth, so they wanted to take advantage of this and set it as their objective, because they were using Facebook to reach their audience.
They began selling through WhatsApp, providing information about their product with a more personal approach, using their clients’ phone numbers. Customers must mention the name of the product, their name, and address, and then send a WhatsApp message to the official number of the service.
Now, its total sales using WhatsApp have increased by 15%. They say they have already handled 10,000 pings from clients, including placing orders, inquiries, suggestions and other interactions.
Chapter VI: How to make money with WhatsApp
Coaching
Coaching is custom training, this can be via Skype, a phone call, etc. WhatsApp is the new tool coaches are using to conduct additional and continuous contact with
their customers, because it is fast, easy to use, and is low cost.
Coaches provide their personal phone number to customers who they think might need their service wherever these customers may be, since WhatsApp can be used internationally at a very low cost compared with regular phones, or even for free when using a public Wi-Fi network.
Instant messaging has evolved communications easily and is an informal conversation.
You can use emoticons instead of written words for expressing emotions.
Coaches thus can see the reaction of their clients differently.
Another strategy used by some coaches is to create groups. In this case, the coaching is not as personalised, because the information is being sent to different people at the same time. However, if there are many in the group, the training will be less expensive for each of them.
Product Launch
When launching a product, the creator must post the date, time, what the product is all about, etc., on their JV Page, because their partners, known as JVs, must be
made aware to help with the sale of the product.
One way in which the creator can communicate with their JVs is through WhatsApp. Of course you must have their WhatsApp contact number, which is something you can collect from your Launch JV Page.
You can use WhatsApp in different ways for this, one of which could be by sending a broadcast, you can create a message with the product launch date and all the related information, select all the WhatsApp JV contacts and send the message. Once you send the message, it will reach all the contacts via a private chat, where they can ask for any details.
Another way might be by simply creating a JV Group and sending a message with the product information. This way, all who are part of the group can ask questions about the product.
Keep in mind that for both the JV Group and the Broadcast, you should remind them from time to time about the release date, so that everyone will be aware.
High Ticket Product Selling
When selling expensive products, having a direct contact with customers who previously have bought some expensive product from you can be of a great benefit
because these clients might be willing to buy similar products.
You can use WhatsApp for this. Via email you can ask for their personal numbers or provide your own. Then, select several clients which have bought an expensive product from you in the past. This way, you can create a group with personal numbers, talk to them directly, instantly and conveniently.
In this group, you can offer services, discuss the product you want them to buy, give your ideas about the benefits they would receive when purchasing this new product, and review their interest.
You might even improve your product by taking into account the opinion of your customers, because your purpose as a seller will always be to please your customers. Keep in mind that clients may be more likely to buy the product if they feel they are part of the sales process.
You could even offer them to participate in your webinar, where they can discuss the product.
Making use of link shortening services
Another way you can take advantage of WhatsApp is by using Links Shortening Services.
For example, if you want to share a URL on any topic to
your contacts, instead of simply sending the entire URL, you can register for a Link Shortening Service.
Once there, you paste the URL you want to share, copy the Short URL they will provide for you, and that is the URL you are going to share with your contacts.
You must choose good viral content for this, such as funny images, curiosities, trends, news, etc.
Your main objective should be to increase the exposure of the shortened link.
Therefore, give it an interesting and attractive title that makes people click on it.
Also, these people could share your link if they find it interesting.
For every click, you get a certain amount. You can receive from $0.01 to $5, and the more people click on it, the more money you receive.
Using PPD networks
PPD means Pay Per Download. Examples of PPD sites are Linkbucks, CleanFiles, Filelce, Sharecase, etc.
The working method of a PPD network is allowing
registered users to upload files to its server. These users then promote their files, using custom links which are generated when uploading the file.
When someone clicks on that link to get the file, this individual will be asked, as a requirement for downloading the file, to fill out a survey. For each completed survey and download, you will be paid.
You can register on any of the websites listed above, or others if you prefer. Look for a file that you think might be relevant and that someone could need. Then, take the link and send it to all the groups you are part of.
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